Pat Mihui on behalf of operating service providers in a dilemma

Absrtact: A few days ago, an industry personage to billion power network revealed, as early as this June, the new pat on the private appointment of dozens of major Taobao operators, for a brief exchange, and invited these services to Pat NET Open B shop. But after three months of

A few days ago, an industry personage to billion power network revealed, as early as this June, the new pat on the private appointment of dozens of major Taobao operators, for a brief exchange, and invited these services to Pat NET Open B shop. But after three months of operation, a generation of operators spit slot, pointed out that the BoE for the self-employed and open the two development direction of the indecisive attitude, so many service providers into a dilemma.

The people said that dozens of Amoy operators involved in most of the category are involved in the "secret negotiations."

It is reported that the new Pat in and Amoy line operators of the brief exchange, mainly put forward two views: the practice of small and beautiful strategy, and must let businesses make money. A generation of operators revealed: "Pat Net made a second point, mainly because many businesses said, in the days of cat and Taobao platform do not make money." Pat Nets hope that by providing a large number of free flow of the way to allow businesses to profit, so as to attract everyone to settle in. ”

The operator explained that the Beijing-east to the B-store concept into the racquet network, as a new open platform, a large number of brand enterprises need high-quality operators to provide services. "This and the carrier communication is to promote the racket net open platform business rapid prototyping, and has a strong competitiveness." At the same time, the early use of Amoy line operators to quickly enrich products and categories, the introduction of brand manufacturers. ”

Pat Nets choose from the carrier and brand two direction of the two-pronged approach, respectively, and the two sides of the early communication, with a view to expanding the scale, so that brand operators and operators all think the new pat can become a potential sales channels, and then cooperate with each other. But some of the operators in the communication will end, feel the new pat on their own resources are not fully combed, it is difficult to rationally use, form an effective closed loop.

For example, the new operator is expected to announce the next steps in July, but the new Pat has not yet announced any strategy. After that meeting, the racquet net was basically in a state of being silenced. Now it seems, Jingdong group before the performance of the PAT net attention to the attitude, just for show Tencent to see. "The generation of operators speculated that this might have a strong connection to Liu's strategic deployment," Liu's internal speech highlighted the importance of self-employment. ”

The operator pointed out that although the new racket as an independent electric business platform to operate, but in the entire group's flow distribution system will still have a conflict with the BoE.

The new seven-day CEO Zuoyingjie also said that now on behalf of operators and brand dealers in the future of the Beijing-east group is dominated by proprietary business, or open platform business. Many generations of operators because of the direction of the development of the Beijing-east of the swing, has been a daunting, dilemma. And Liu has been concerned about self-employment, and good at capital operation. From the current situation analysis, Tencent provides the flow must first inject jingdong, rather than a new pat. ”

This argument has been a lot of brand recognition: "The new Pat did not get better flow resources, even in the operating than the original, before the Pat net in Tencent under the time also can guarantee a certain sales, and now sales and natural flow has declined." ”

The merchant also pointed out that almost all the entrances to the micro-letter to the East Jingdong, the new Pat did not get what resources. "Jingdong main sales of home appliances, 3C products, but consumers rarely through micro-letter purchase of higher prices of home appliances 3C products, department stores and other categories in mobile shopping in the proportion of far higher than the 3C digital." This shows that the main open platform model of the new racket will inevitably have the same experience. ”

"From previous Liu's comments, Jingdong pop and the new racket compared to the proprietary business, it seems that before the IPO appears to be so important." "A women's sellers to billion power network, now a lot of businesses and operators generally feel that, whether it is with the racquet network cooperation, or with the Beijing-east pop cooperation, will become the early paving stones, and finally for others to do wedding clothes." The seller bluntly, if the BoE insist on the direction of self-employment, many brands will abandon him.

At the same time, an industry personage said, not optimistic about the Beijing-east hope that by virtue of proprietary business to create a comprehensive category platform model. "In food, beauty makeup, books, clothing, department stores and other important areas, the Beijing-east respectively facing the 1th shop, Poly-American Mall, Dangdang, cat, only products will be strong competitors." And each industry characteristics are different, play to the home appliance 3 C of Jingdong may not be able to achieve success in other areas. In addition, the management of a large number of SKUs, direct service to many consumers will cost the capital east of the vast resources and manpower. ”