Pearl Beauty Net: The road of the brand of pleasure online shopping

When replying to the customer online, every three words must have a smile symbol; Publish the contact method of the Chief Service officer; customers in the next order, you can specify in the PostScript column "colored paper packaging to seal", such as the choice of not sealing, the shipper will be wrapped in colored paper, double-sided adhesive good but do not tear, left to customers after inspection along the line seal good, can give gifts directly to the mother's customers specially designed to create a "filial piety card", for the lover, the girlfriend of the customer prepared a "Treasure certificate", for the impact of the last kilometer of the courier staff smiling delivery to customers, in the waterproof bag affixed to the "advice" Courier smile pattern ...　　All these are the "micro" innovations of the pearl beauty net to create a happy online shopping experience for customers. Founded in 2008, Pearl Beauty Network (www.yespearl.com), located in the boutique Pearl network leading brands, take the high-end differentiated positioning, to fill the domestic jewelry e-commerce pearl category of white space, and diamond birds, Davigny, such as the representative of the Diamond Electric Business faction, Pearl Beauty NET represents the Pearl electric business camp.　　Built on the basis of the traditional industry, a complete industrial chain, strong product development capabilities, solid lay a good foundation, good service, its jewelry in the high-end category of online shopping experience and services on a fruitful attempt, has become a network to buy pleasure experience service Vane! In the past two years, the big electric dealers have been galloping "happy enclosure", to advertising, promotion as the main weapon of performance growth, pay attention to the growth of the connotation, do a good job of each single business, pay attention to customer communication, customer online shopping experience "Word-of-mouth" type of growth is a bit "clumsy" ---The pearl beauty net but is clinging to this aspect to come out the new road.　　Pearl beauty nets creatively put forward the "online shopping pleasure Experience" brand concept, far beyond the domestic retail service industry in the same "customer satisfaction" standard, to give customers a full range of pleasant feelings. First, the pearl beauty Net thinks that employees are customers. Beyond the satisfaction of employees, so that employees work happy, "only the cheerful staff, to the pleasure of passing to the customer." On the other hand, the customer's pleasant experience evaluation has become the biggest driving force for the high quality work of the employees. The two have a positive impact on each other. In the pearl beauty Net, the fair and reasonable salary and welfare system is only the "health factor" that drives the employees ' high-quality work, and becomes the vision of the brand of the happy experience, and the harmonious and open working atmosphere and the encouragement from the customers are the biggest "motivating factors" of the employees ' high quality work. Starting from the top of the "heart" to win praise, treat each customer's values under the infiltration of corporate culture, infected with every employee, established a solid accumulation of serious, honest, not impetuous hospitality concept. For example, in the United States, the customer will write to customer service, praise her excellent service, published in the public's customer evaluation, the customer named to praise a customer is full of feelings, sincere and moving, customer service innovative customer-friendly ideas will be named after the individual, and receive rewards. These inspire employees to provide customers with the motivation to serve, prompting them notBreak progress, ascend.　　Naturally, the pearl beauty NET allows cheerful employees to transmit pleasure to their customers, embodied in the following several ways of experience: Web contact point Experience: Product page browsing, registration, login, order process, return and Exchange operation, all click Contact points, 360 degrees full experience, all embody the details of humanity, ease of operation, visual aesthetic. Communication Contact Point experience: sincere polite language, full smile service. Telephone, text messages, mail and other embodiment of sincerity and smile; break the cold limit of the computer, put forward to let "smile to see", not only is a slogan, but also a kind of unrestricted service concept; instant, timely response. Online Consulting Quick, immediate response, customer comments, suggestions, questions and so on timely response, the problem of one-time solution; Product Contact point experience: Box Packaging---Contents of the display---jewelry Box---inspection products---wear, the entire product packaging up to 15 of the process, every detail are used Seiko material,　　To give customers thoughtful, intimate feeling, emotional contact point experience: exceed customer expectations of service initiatives, such as birthday blessings, health care, maintenance reminders, accessories knowledge, help customers realize their own Pearl dream, Pearl wish. There is a famous theory in marketing: The satisfied customer is your best advertisement! Behind a satisfied customer stood 250 potential customers. This is the famous 250 law. Pearl Beauty nets that the highest strategy is Word-of-mouth marketing strategy, is "road", rather than "surgery." The concept of "pleasant experience" is more humanized, more connotation than the concept of satisfaction, and brings new ideas and thinking to the marketing service of electric business.