February 25 invested Kickstarter smart watch Pebble time, in the line within half an hour to reach the target, successfully broke their previous generation record, become the most successful Kickstarter project. But it seems that the goddess of fortune still does not stop sentimentally attached to the wearing equipment wear team.
U.S. time March 9, Apple officially announced the sale of Apple Watch on April 25. Whether it is the time of sale and the brand effect, outsiders have expressed concern about Pebble. What is the truth?
TECHCUNCH Continuous tracking Pebble time of the public, found that Apple Watch after the press conference, Pebble time of the daily raise amount is not down. March 9, the day of the Apple Conference, from the daily 60,000 U.S. dollars rose to 100,000 U.S. dollars. By March 10, the figure had soared to 160,000 dollars/day.
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Left is Pebble time, right is Apple Watch (source: BGR)
The Pebble time is likely to benefit from the last-minute defections of some of the consumers on the sidelines. Apple Watch a price of 349 dollars, the mainstream model priced in the 500~800 between the United States dollar, and the endurance of only a short 18 hours. By contrast, Pebble time was priced at only 250 dollars and lasted a week. Pebble time although in the brand premium, performance indicators and the application of ecology is weak, but undoubtedly because Apple Watch its own obvious short board, let Pebble successfully find positioning.
At present, Pebble time away from the end of the 12 days, the public raised the amount of 18 million dollars, the number of supporters also exceeded 72,000 people. This year's dress up market, people's eyes have turned to Apple, as for Pebble can continue to extend last year 1 million sales, we will continue to pay attention.