Perfect world do not go Nike route borrow game function to get involved in wearable equipment
Source: Internet
Author: User
KeywordsWearable equipment Perfect world Nike wearable equipment wearable equipment perfect world Nike Perfect World Nike wearable equipment wearable equipment perfect world Nike wearable equipment perfect world Nike wearable equipment perfect world Nike Perfect World Nike wearable equipment perfect world Wearable equipment wearable equipment wearable equipment wearable equipment wearable equipment wearable equipment Nike wearable equipment perfect world perfect world perfect world perfect world perfect world Perfect World Nike Nike Nike Nike Perfect World Nike Nike wearable equipment Nike Wearable equipment perfect world wearable equipment wearable equipment Nike wearable equipment perfect world perfect world Perfect World Nike Nike Nike Perfect World wearable equipment Nike Perfect World Nike wearable equipment perfect world Nike wearable equipment perfect world Nike Wearable equipment Perfect world Nike wearable equipment wearable equipment perfect world Nike Perfect World Nike wearable equipment perfect world Nike wearable equipment perfect world Nike wearable equipment perfect world Nike
Since 2013, the smart wrist watch, hand ring, glasses have gradually entered the public view, "wearable equipment" in the popularity of enthusiasts under the rapid warming. But a year passed, the market performance of the hot noun is "not as beautiful as it looks" – even the heavily-paid Nike did not disclose the sales figures for wearable equipment, and the foreign media recently reported that Nike's headquarters had made a small cut in FuelBand, its wearable equipment department. In this situation, there is still a company, a high-profile move into the market for wearable equipment, but the direction they choose is different from Nike. "The perfect World into the Bureau, virtual reality function or market booster" wearable equipment "in the market is uncertain, to make further moves, but not Nike and other sports manufacturers, not apple, millet and other hardware manufacturers, but has never been involved in the physical production of the game Giant-Perfect world. Recently, from the perfect world staff to learn that the perfect world is about to pick up the annual large-scale action online game "shooting carving Zero", a heavy launch of an interactive equipment can be worn. This wearable device is implanted with a new virtual combination of real-world gameplay and full gaming resource penetration. In fact, in the early 2014ChinaJoy, the perfect world formally put forward "hifuture!" Concept, and strive for the entire online games industry health, sustainable development to seek new space and direction. At that time, some industry insiders speculated that to achieve "hifuture!" Concept, the perfect world or will create a new online game model, and wearable equipment is likely to be one of its many innovative points. And with the advent of this wearable device, the perfect world seems to be trying to uncover "hifuture!" to the public. The tip of the iceberg. It is reported that in the new online game model, the perfect world or will be wearable equipment as a link between the virtual and the reality of the Hub, and all aspects of infiltration. The player's experience is not limited to the traditional computer, host, handheld, or even mobile phone these platforms, but also through more abundant offline activities, feedback for online game data. This mode will form a terminal and client, online and offline close linkage. "The current wearable equipment is not sold well and is not a matter of category concept." "The industry evaluation, most of the current wearable equipment for consumers, but also is chicken ribs, the most important problem is not in the function of the user just need, can not afford the high price of products." The perfect technology for wearable devices may not be able to keep pace with those of professional manufacturers like Nike, but they can give the wearable device a functional point that fits the user's needs--a game that may be the decisive factor in breaking the current market deadlock. "The perfect world does not take the two magic weapons of the Nike route" Analysys International analyst Xu Hao said, at present the domestic wearable equipment mainly concentrates in the watch, the hand ring two kinds, thus derives the new intelligent home equipment also to rise. There are many more competitors in the market, but the number of cases with particularly successful products tends to be zero. The reason, the homogeneity of function and the attraction to consumersWeakness has become a major problem. "Wearable equipment added ' interactive ' word, it shows that this product important function point is in the" interactive "word, which for the future of this product to bring a lot of imagination space. Cai Zifang, chief editor of Business Philosophy Review, said for gamers, connect the virtual world and the real world This function point, has a very large attraction, let the virtual and reality interaction, is a lot of consumers dream of the game experience, this let "shoot carving zero" and other game product height area separated, With Nike and other hardware manufacturers to start with, the perfect world from the game experience, the formation of the Nike route is the first magic weapon. Cai Zifang said: "The most important thing is that the perfect sell wearable equipment can not make money!" It's the perfect world. Another magic weapon for not taking the Nike route on wearable devices. The perfect world of wearable equipment, can be its game products, "physical props." promotion, and game promotion hook can not only affect the game propaganda, but also for the game to increase user attraction. Sales, if for the game market share promotion, perfect can consider wearable equipment 0 profit sales, this is Nike and other manufacturers can not do. (Source: China Economic Network)
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