Perfecting the environment of electric business development and promoting the construction of law and policy system

E-commerce is a major strategy for enterprise innovation-driven industry upgrading. "Twelve-Five" period of China's E-commerce will show an explosion of growth. Current E-commerce transactions have penetrated into many areas of social economy, networked production and consumption patterns are forming. However, due to the weak foundation of the development of e-commerce in China's circulation field, and the imperfect service system of the online transaction, which leads to the disorder of the electronic Commerce market order and the high cost of logistics, it is necessary to establish and perfect the relevant laws and regulations. "The CPPCC Committee member Suning Appliance (002024, shares bar) Chairman Jindong talked about his" two sessions "the proposal said.

Perfecting the environment of electric business development and promoting the construction of law and policy system

It is understood that the current e-commerce regulatory construction is lagging behind, market access service supervision system of credit system statistical monitoring system industry investment and financing mechanism needs to be established. Internet shopping in the field of infringement of intellectual property rights and counterfeiting fake and shoddy products, such as illegal and criminal phenomena occur, once the network infringement, locking the infringement evidence to obtain evidence of infringement of the difficulty, to solve the infringement disputes. The network shopping environment with credible security and convenience is not complete.

Jindong said that the market economy is the credit economy, credit is the passport of market economy, the credibility of the problem is the biggest obstacle to the development of E-commerce in China. Electric business platform on the transaction is completed online, is not to be seen, so the consumer power site than the traditional industry more emphasis on integrity, electrical business if not good faith, will directly affect the confidence of consumers, and thus to the entire industry to bring immeasurable negative effects.

Jindong pointed out that the current e-commerce laws and regulations and standard system anxious established, E-commerce credit mechanism needs to be formulated. He suggested that the Government should formulate a set of regulatory standards with forward-looking feasibility and open compatibility, safeguard the order of electronic commerce transactions and prevent the transaction risks, and establish a sound network and information security guarantee system. To take effective Web site security measures enterprise information confidentiality measures and user information security, to prevent and suppress the use of the Internet to steal trade secrets and provide users with information to the third party for the benefit of the Act; To support the establishment of a national credit information database covering the main business of E-commerce, to achieve the dynamic collection and processing To form an effective enterprise and individual credit supervision and restraint mechanism, standardize the electronic Commerce information dissemination behavior, advocate the real Identity online transaction, guide the transaction Parties to publish the goods and service information truthfully, save the transaction record information, and make a statement to the difficult and unpredictable risk information.

Developing service supporting industry and creating a good supporting system

"At present, China's e-commerce supply chain chain of information chain services chain, and other supporting links are still very imperfect, supporting the rapid development of E-commerce platforms need to be sound." "Jindong said.

Electronic payment is an important part of e-commerce, but the security of electronic payment platform needs further improvement. Jindong suggested that the government departments should standardize electronic payment behavior of electronic commerce enterprises, and prevent the financial risk of payment. He hoped that the Government could guide enterprises to adopt effective technology and management measures, guarantee payment password and financial data security, form reliable and convenient online fund settlement system, reduce settlement cost and payment cost, improve capital turnover efficiency. In addition, Jindong also suggested that the Government should standardize the electronic payment of Non-bank financial services, guard against illegal financial transactions on the Internet, strengthen the liquidity management of the precipitated funds, prevent and suppress the illegal zhanya and transfer of funds and illegal financing by means of electronic payment.

The important condition of implementing e-commerce is the perfect and efficient logistics system. Jindong points out that perfecting the logistics distribution system to meet the needs of e-commerce, constructing the Logistics distribution network system covering various industries, and improving the responsiveness and distribution efficiency are the urgent tasks for developing e-commerce. Jindong suggested that the Government should support the logistics construction of key enterprises, including the support of land and approval funds, especially the funds invested by the construction of the logistics.

At present, in large and medium cities, vehicle control, E-commerce Logistics vehicles can only enter the city's business district in the morning and evening, which greatly affect the efficiency of e-commerce distribution, and then affect the consumer's desire to online shopping. Jindong also put forward the relevant suggestions: "I hope the government to introduce relevant policies, meet the requirements of the logistics companies or enterprises to issue access certificates, or recommend access to the city's core business circle of the exclusive vehicle." ”

Jindong said now many traditional circulation enterprises are ready to transition to E-commerce enterprises, he suggested that the government should focus on cultivating a group of traditional large-scale circulation enterprises to build their own professional E-commerce platform, through the continuous development of large-scale circulation enterprises e-commerce business to develop in depth (000001, shares), and constantly explore the "online market" and " Offline Market "Interactive marketing mode of operation, the formation of technology improvement system upgrade value creation and capital attraction virtuous circle."

"The core of E-commerce is" business "rather than" electronic ", from the Jindong" two sessions "of E-commerce development proposal can be seen in his in-depth research on E-commerce, E-COMMERCE personnel training in electronic contracts and electronic bills to standardize E-commerce IPO financing local E-commerce internationalization and other aspects of the proposed constructive thinking.