Perhaps the most restless are the CEOs of the private video industry.

Since last year, Chinese network Television (CNTV) on-line, Shanghai SMG, Hunan Radio and television has also been competing for Internet TV, the video industry has been pouring into the "national team", has made Youku, potatoes and other video site CEOs smell the gunpowder.

Video industry sharing mode has been struggling, coupled with the three-network integration of the push, network video TV has gradually become the mainstream model, the Internet video industry pattern is also brewing changes.

However, in the face of these rich and powerful resource system of the "national team", just see the dawn of the private video site, and is about to fall into the embarrassing situation of the state-owned network TV sniper.

State-owned network TV station becomes vane

Video site competition is no less fierce than the battle on the battlefield. At present, professional video sites, between professional and portal video, state-funded video sites and public-funded sites between the pattern of hegemony has been in full swing.

In potatoes, Youku, cool 6 and other professional video site game at the same time, the major portals of the video business also into the market, Tencent, Sohu, NetEase, Sina and Phoenix Five mainstream portal has strengthened the video business to create, virtually intensified the industry competition.

Times weekly reporter in the Internet conference to understand that professional video site in the video users of the high degree of awareness, of which Tudou, Youku cognitive advantages prominent, more than 80% of netizens have heard of these two sites, and the portal video site awareness is clearly inferior to professional video site.

Although, the portal website's video business has the comprehensive resources superiority, but in the short term will not cause the threat to the professional video website. Portal video and professional video site is more clear, the portal video to self-mining news-oriented, professional video site content of the partial entertainment, the difference is obvious.

In the portal video and professional video to fight the death, state-funded network television began to flood the video industry. Last year, Chinese network Television (CNTV) on-line, Shanghai SMG, Hunan Radio and television also compete on the network TV, and Youku, potatoes and other video sites are facing the double pressure from the people's and state-owned peers.

"At present, the competition in the video industry is not the conflict between the content side and the party, more is the verbal warfare of the peers." "Youku CEO Koo to reporters at the Internet conference, the video industry is in fact infighting."

China Internet Network Information Center (CNNIC) report shows that, in addition to CCTV, Hunan Radio and television has also integrated the original new media business Golden Eagle Network, although the user base is expanding, but the current video site is still in the development bottleneck. and state-funded network television access, no doubt become the direction of the development of video industry vane.

Video sharing mode marginalization

At present, video industry "video sharing" mode bottleneck has been highlighted, video industry network television mode has gradually become the mainstream.

Because users have been accustomed to chasing "content" between different sites, resulting in a higher average rate of video site industry loss, this high user mobility is bound to further aggravate the new model of video site broken Cocoon.

In the video sharing mode, the real upload content to share less than 20% users, and the user's attention to the original content is not high cause users to upload enthusiasm decline, into a dead cycle, while the original content quality is not easy to control, sharing mode has been difficult to support the commercial value of video sites.

Because the user uploads the video to be unable to control the program copyright question independently, causes the advertisement manufacturer to avoid the lawsuit implicate, does not dare to advertise lightly. "Analysys International President Analysys that the current video-sharing model will gradually be marginalized, and network TV because the copyright issue can be controlled, will become the mainstream."

"Real internet TV stations need the state administration of SARFT to issue internet television licences before they can be officially operated." Qiheng, the director of China Internet Association, told the Times weekly that the threshold of Internet TV was a licence.

China Network Television (CNTV), Shanghai SMG, Hangzhou hua number of Internet integrated broadcast and control platform through the SARFT acceptance, and access to the full license of Internet TV, license issued to the video site is undoubtedly an opportunity and challenge.

In this Internet conference, 酷6网 CEO Shanyou, the first video site CEO Yang Mingshuo, and so on with their own enterprise future development planning to reporters that the network TV model is gradually becoming the mainstream of Internet video mode. "The future cool 6 will be all-round development of multimedia network television, including video content, radio content, graphics and text content." "Shanyou said.

However, the specific business model of network TV station is still not clear, whether to follow the traditional mode of television industry remains inconclusive. But no matter what kind of business model must be recognized by consumers in order to truly promote network television.

The victory of the people's capital depends on the content

This state-funded network TV online is undoubtedly a high-profile war on the public-funded video site. Although the three network integration for network television station injected the development opportunity, but the state-funded network television station of the solid resource base for the public-funded video site slightly worried.

"We got a licence for IPTV in 2006 years and recently got a licence for internet TV," he said. "As a representative of the state-owned network television, Zhang Yuxia, director of China Network Television, told The Times reporter that they had successfully won two licences. This is the current part of the public-funded video sites, still belong to "extravagant hope."

The advantages of state-owned network television are much more than licences.

"Compared with the private network video, the state-funded network television stations in the copyright is very advantageous." Association Letter Network Marketing expert Peng told The Times weekly reporter, the state-funded background of the network of Internet TV station copyright procurement costs than the people's capital. This means that, in the copyright more and more standardized trend, the private video site will be bound to be squeezed.

"The other big advantage of the state-funded background network TV station is the priority of its big event report." "Association letter Network Marketing expert Peng that the Olympic Games, the two conferences and other major events is to attract users to pay attention to a very good way to promote."

Whether from the entry threshold, operating costs or promotional costs, the state-owned network television stations have great advantages.

But the private network video does not have the weakness. "Cool 6 in this year's World Cup, the amount of play record breakthrough 288 million, cool 6 World Cup video revenue accounted for 22% of all income, after CCTV international." "Cool 6 Video CEO Shanyou example, said cool 6 genuine, media has been recognized by advertisers."

"Private video sites really want to win, only by content." Peng that the content of Wang can best reflect the real value of video sites, the promotion of information value also helps advertising revenue.