Personalized reading into a book

Absrtact: Recently, Google announced that it will close Google Reader, ending its 8-year service. Its closing time is scheduled for July 1 this year. Google Reader is the leader in RSS (easy information aggregation) subscription services. The industry that has been PE/VC hot in the past has become a hot mountain

Recently, Google announced that it would close Google Reader, ending its 8-year service. Its closing time is scheduled for July 1 this year.

Google Reader is the leader in RSS (easy information aggregation) subscription services. The industry that has been PE/VC hot in the past has become a hot potato, "I am not optimistic about the future development of this industry." "SK Telecom (China) venture capital investment fund vice president Jianjiang made clear.

In the Internet field, their current optimistic goal is the internet and the real economy combined industry, such as the public comment network and so on.

Google reader sentenced to death

March 14, Google announced the closure of Google Reader, which triggered a "wailing" online.

Without the "Xiaodujichang" to speculate that Google turned off Google reader because it is not making money, in fact, Google's products are not a lot of money, if Google really care, will not today to turn off the service.

Brian Shih, product manager for Google Reader, has made a clear answer to the question-and-answer website Quora: Reader's death is to give way to social products such as Google +.

What many users want to do now is to migrate real life to the Internet, and most people are more interested in SNS (social networking services) than in the latest technological developments.

In addition, the rapid rise of the mobile end undoubtedly accelerated the death of Google Reader. Google Reader in the mobile domain basically no layout, give up the mobile terminal, tantamount to give up the future.

Personalized reading into a book

The service provided by Google Reader is the RSS subscription service. RSS is a simple way to share content between sites.

Many of its domestic followers, from the domestic fruit reading to NetEase reading, from the mobile end of the Reeder to Mobilerss, are Google Reader followers. After Google reader announced the closure of services, many successors have introduced the Google Reader data interface, from the scraps cold to win a piece of soup.

"I am not optimistic about the future development of this industry. "Reading is a means, not a goal," Jianjiang says. The goals of reading include recreational needs and informational needs. People who have recreational needs are not picky. Information-hungry people need to get the most effective information in the shortest amount of time. The RSS service actually has only a niche in China. ”

Hua Chuang Capital Partner Shiong also stressed that "RSS service is a small product, it is certainly difficult to generalize." "It's not hard to understand why Google Reader's heavily dependent people are focused on two areas of tech it and media, because the current blog is left with it and the media is being updated on the day," he said. Such a small audience can try to pay the way, but the development of this industry will be very difficult. ”

PE aims at new direction of internet

RSS services are out of the reach, social networking sites become an irreversible trend, Google to integrate Google Reader to Google + is also the intention.

Gobi Investment general Manager Tong pointed out: "The Internet is a pyramid type." The bottom is the tool type, low threshold, easy to replace strong; go up is platform type, need to accumulate user, data, go up to be social type, let user and user interact. ”

"There are opportunities to invest in applications that are closely related to life, tourism, food, vertical personalized communities, and features based on mobile internet," he said. ”

In the 2008, the four major fields of mobile Internet, electronic commerce, cultural creative industry and financial service industry are PE/VC investment hotspots. From the current view, the electronic business and mobile Internet has made relatively rapid development.

Jianjiang said: "The internet to the real economy further infiltration will always be a hot spot." "such as the public comment network is not pure shopping, tourism site, in fact it is not even a pure mobile internet company, it is not selling virtual products, but real goods and real behavior."

He added: "In addition, there are now more popular data (also known as huge amounts of information, refers to the amount of information involved is too large to pass the current mainstream software tools, within a reasonable time to achieve capture, management, processing, and organized into a more active decision to help enterprises to make decisions more positive purpose information), there may be a lot of money, Many people choose to invest in this area. ”

However, Tong said, "The development of Web sites based on large data accumulation has not yet matured in China." ”