Pet phone-in four who can become the Chinese version of PetSmart

The world's largest integrated pet services company PetSmart, it sets the network of food, equipment sales and online pet supporting services as a whole. In the United States and Canada, the total number of open shop 1197, currently occupies the United States 10%~12% market share, Canada, about 8% share. Persmart also acquired Petsmart.com in 2000, the third largest E-commerce site in the United States. Coupled with the transformation of positioning, the company's performance climbed, and finally become the world's largest pet service company. Since then, "Big Shop + E-commerce" is also considered the pet industry the most effective mode, so, China's imitators are also a revolt!

Many people think that PetSmart's core advantage lies in a wide range of offline chains, but they all overlook the fact that the American pet market grew in the 780 's and PetSmart developed in the 890 's, when there was no e-commerce, offline shopping was the mainstream consumption habit. The rise of China's pet industry is precisely in the golden age of China's e-commerce development, consumer habits are at an alarming rate from the line down to the online transfer. Moreover, many industry peers believe that, according to the current pet market in China, the size and growth rate of pet services is much lower than the growth of the consumer market of food supplies, and not to the time of large-scale chain stores. So when in early 2010, pet online retailer Pets at home was sold to the US mergers and acquisitions giant KKR for a strong 1.4 billion dollar price, and when Amazon, the world's largest online retailer, unveiled its official foray into the pet-consumer battlefield, how many could attest to this view – It is the most competitive place for pet products in the information age.

From pet food, toys, supplements, to drugs, clothing, grooming tools, "network shelves" extends the size of pet cabinets, the public can from hundreds of "Linlang" products for their families of this partner to find the most wanted goods. And the domestic pet population majority of young people, this part of the young people's consumption habits are often more favored online shopping.

Pet merchandise into next high

After Amazon launched the vertical pet class b2c--wag.com, it quickly and quietly registered a number of pet-related domain names to prevent competitors from rising rapidly. Amazon has treated pet-friendly as the next high ground for the consumer. Because of the particularity of pet products, traditional shopping difficult to do "goods than a variety of" "Random Thoughts with the purchase" of the shopping experience, so many pet friends can only through BBS, private transactions. But just so, the number of pet products traded through the Internet in this way is still staggering.

And in the domestic, a variety of comprehensive categories of Consumer-to-consumer website, the website pet supplies and related information are more than millions. Rapid expansion of the pet economy, pulling large quantities of pet products enterprises, distributors, but because the pet sales channels are not developed, so many enterprises and consumers are facing, goods to users, users do not see the arrival of "intestinal stem plugging" phenomenon. A lot of pet friends, even do not know where to buy, the emergence of consumer products will greatly accelerate the docking of users and enterprises, and provide a more professional shopping experience.

Statistics related to data, only in the domestic, the number of dogs and cats in the end of 2010 has more than 150 million, the size of the pet economy is also more than 20 billion yuan, a huge market prospects, convenient way of shopping, but also ignited the domestic electric dealers into the pet category of the war. Therefore, China's pet industry is bound to appear a large channel, in the current form, the channel should be from the business.

Domestic pet "Melee"

After entering the 2000, China's pet market is growing rapidly. Some surveys show that during this period there have been many large-scale and unique companies, with the Internet as the basis and PetSmart mode of operation of the same as Chinapet, but also to the main store-oriented Cody and to join the main pie dogger, Tom Dog, etc. Of course, there is also a purely online mall-oriented pet supplies, such as Porky Network (boqii.com).

With the rapid increase of Chinese pet demand, the pets economy has become the new blue sea economy in China. Also attracted a variety of different electric dealers flocked. At present, there are as many as dozens of pet-class consumer Web sites, or in the birth of planning.

As competitors from the competition from various roads, the strength of the site disparity, and even some pet to "save Trouble" directly from other sites, directly copy product category. Chaotic business model, pet supplies sales price, quality, coupled with a very low threshold Consumer-to-consumer shop with a large number of inexpensive unlicensed goods to kill, making the domestic pet online shopping market appears to be disorderly competition status.

Unique "Porky mode"

Interestingly, for the user to record pet information, and each consumption of records, service records, and provide online dating, pet community questions, pet hospitals, and so on, to complete the "line online next one-stop service" of the Porky network at the end of 2008, the first to introduce a consumer pet supplies mall, has attracted the industry a doubt. Chinapet model seems to be the closest to PetSmart, another domestic pet website Love Dog NET with the resources of Taobao is a mammoth implementation of the pet industry Consumer-to-consumer trading platform, the company is to do is platform, all-inclusive, in this relatively narrow areas of the implementation of the end of the company to the bottom of the pass?

High-speed growth illustrates everything, by October 2010, the monthly sales of more than 2 million, less than two years in the industry for 10 years of Cody, the latter has more than 30 entities straight shop. By 2011, sales are now more than 8 million, far ahead of other competitors in the industry. According to the Porky net people's saying is: we just put others hesitate to do e-commerce, how to do e-commerce time to take the firm to do E-commerce, fast half a step just. This "fast half step" includes 390 cooperation suppliers, more than 6,000 kinds of pet products, landing Porky Mall, to provide product support. Unique community environment, professional pet service, as well as long-term user reputation accumulation, so that its rapid expansion into the domestic pet products Network sales of the largest channel retailer.

From the online community started, and then set up a solid channel to open the online mall, Porky mode of operation is very simple: the establishment of large distribution centers, and suppliers to negotiate, the 2, 3, 4 agents, and each link to the cost of exploitation. And exceptionally cheap, the price of the prices, a wide range of goods, support Alipay, fast money, net silver and other payment methods to complete online payment, so that pet friends can be in the Porky Mall, enjoy professional pet products shopping experience. Not only that, through the mall in the "Porky card System", users can also track their pets throughout the diet records, and for later medical assistance.

In fact, domestic pet breeding, pet trading market, pets eat live line, pet love child sick, pet eat live line, and so on, has formed a complete industrial chain, and similar porky nets such professional pet class to join, will no doubt for the standardization of domestic pet products online shopping market, to provide a huge boost. No matter what the Chinese Petmart eventually grow, with the "purification" of the pet products online shopping market, will bring more tangible benefits to consumers.