Pinterest and social power quotient?

At two point half to the entrance of the pioneering theater, I felt the popularity of Pinterest and the social electric quotient. There are no empty seats in the pioneering theater, and the stairs are full of people. Today is exactly like a pin mode competition, @ Mushroom Street came, @ turn things, @ Spicy mom said, @ fans still network, @ Snack control also come, exclusively pin mode. Since beauty and Mushroom Street stand out, by the pingterest in the global popularity, then, now, these social electrical network can pin out a piece of heaven and earth?

@ Mushroom Street CEO Chen is very real, he said the reason for the founder of Mushroom Street is very simple, because he himself in Hangzhou, Taobao is only a kilometer away, so can not waste the resources. So he made Mushroom street, for Taobao merchants do flow navigation, relatively early adopted the Pinterest way. He advises entrepreneurs who want to engage in social electrical business that they have to make money before you can find a way to make money. At present Mushroom Street through CPS is to make some money, but early did not want to make this money. How to earn in the future do not know, but the future of one of the ideas is biased media, the formation of brand value, the future will be able to export the brand value.

Since beauty and Mushroom Street have been the focus of attention, almost pin mode is equivalent to the social electrical quotient. Is that really the case? The product director of the network of Sun Jitzhen to point out that in fact, pin mode is only a picture sharing community, but Mushroom street and other sites will pin mode with the electric quotient, many people put the pin mode is equivalent to the social electric quotient. Just pin this kind of picture display way, very much like advertisement, it is natural to combine with electric quotient. Sun Sheng, founder of Douban, who worked for the website, also believes that Pinterest is more of a tool. Its role is: to reduce the cost of collecting or looking for a thing, and through socialization, improve the efficiency of communication.

Zhou Jun Art Director of the network of social power is a process of two points, a man, a good. Social-oriented community, is a circle of people, through interests and hobbies to circle people, biased in the community, fans still, turn things, petal nets basically belong to this type. Emphasis on the consumer of the community is the circle of profit, is based on the electrical business as the core, beautiful said, Mushroom Street, snack control, spicy mom said all belong to this type. The two are biased, but not that they are impinging, but rather highly integrated. For example, a community of interest may produce consumer behavior. and through the electrical business shopping experience, will slowly derivative community, Chen mentioned Mushroom Street also strengthen the group function, for the user to establish a complete consumption file, increase customer viscosity.

Whether they are biased towards the electricity quotient or the socialization, they are faced with the problem of profit. Beauty said, Mushroom Street at this stage can be through the CPS model to make money this is beyond doubt, but the biggest problem of this model is the user viscosity and sustainable development problems. After all, the behavior of online shopping is an instant behavior, often in the link to click in after the user jumped out. If there is no communication and interaction between users, the future will inevitably face the problem of high mobility of users. If there are new platforms and patterns, users will not be the same?

Petals, flipping things this kind of picture community, seemingly does not exist customer viscosity problem, because they are aggregated with interest. However, after the picture was shared with other online communities, the user jumped out, and the image community inadvertently made a microblog or everyone's navigation. To do the navigation for the electric business, after all, there will be CPS income, for the large community platform to do the navigation, pin community eventually get what? The problem here becomes very tangled, the community-oriented, slow to transform. Emphasis on the electricity business, and let users feel too snobbish, afraid to stay users.

Therefore, a participant at the scene reminded the entrepreneur not to be too superstitious about overseas concepts such as Pinterest, because the soil is completely different. Chen also points out why Pinterest is highly productive in the United States, which is not high in China because the number of housewives who are over 30 years of age in the United States accounts for a large proportion, the overall quality is relatively high. But the Chinese ordinary netizen does not have so good esthetic, also does not have so strong content organization ability, but they choose the commodity the ability is very strong, mushroom street grasps this point.

The topic says here, as if there is an answer. Beauty and Mushroom Street was successful because they made good use of the ability of Chinese more than 20-year-old girls to pick goods, who have a strong ability to consume, but they may have limited ability to make content, so they have no choice in the community. The success of Douban is because it makes good use of the arts and literature of young people have the ability to produce content, but at the same time there are consumer books and film and television needs, and the two are well combined.

At present, with the wide use of smartphones, people get pictures more and more easy, but this does not mean that Chinese netizens have the ability to create high-quality picture content. Without constantly renewing the original content, communities may lose the incentive to grow. Therefore, although Pinterest is very hot, but whether suitable for China's national conditions is still unknown. Is there no other way to build a community than pin mode? There are also people who come up with a familiar form of social question and answer, and the way in which the topic is aggregated is likely to be alive in some niche vertical industries.

What is the future of these pin communities or social power providers? It is still too early to agree on the test of the market and the user.