Pinterest mobile Access accounted for 75% image marketing value climbed 25%

Tencent technology in the early morning of November 14 compiled in the social network market, Instagram, Pinterest, such as the image of the platform increasingly favored by netizens. Recent Third-party research reports show that revenue generated by each picture (i.e. a pin) on Pinterest and brand quoted traffic are climbing, and that three-fourths of the site's access has come from mobile devices. Piqora, a market research firm that has long been concerned about Pinterest, found that Pinterest's mobile traffic has soared over the past year, from the mobile end (this data is not from the Pinterest official, but from the corporate brand account traffic analysis). At present, Pinterest has become a corporate or brand "image marketing" important position, manufacturers can publish pictures, and consumer fans to interact. The Piqora study found that, compared with the four quarter last year, the revenue generated by each photo produced by brand users grew by 25%. Statistics found that Pinterest each picture (including fans on their own home page to paste Re-pin), can bring 2 user visits to corporate sites, and 6 web traffic, and each image can be 10 times fan paste. Fan forwarding rate, higher than Twitter. The research company also found an interesting rule of image marketing on Pinterest that fans can still interact with the site for a long time after the first time. For example, the number of visits to a corporate web site via Pinterest, half of which took place 3.5 months after the first mapping, and half of the fan product orders occurred 2.5 months after the first mapping. The researchers point out that, compared with Facebook, Twitter and other platforms, Pinterest obviously has a better "memory", good product pictures, can be solidified in Pinterest, for a long time to get good feedback and marketing results. The difference between Pinterest and Facebook and Twitter, according to the analysis, actually comes from the organizational structure of information in social networks. On both Facebook and Twitter sites, all social information is organized according to the information flow of a user, and the browsing and discovery process of netizens is more focused on a particular user. However, in Pinterest, there is no obvious characteristics of information flow, users will be at any time in different plates, different picture categories jump switch, which can improve the image browsing rate and marketing effect. At the end of October, Pinterest the latest round of financing, which earned $225 million trillion, and has climbed to $3.8 billion trillion, the equivalent of five times times the price Instagram was bought by Facebook. Pinterest currently has more than 50 million active users, and the site is now planning to push its products beyond the U.S. to more overseas markets.