Planning Director, director of Sales, marketing Director, marketing director What's the difference between these positions?

Planning director, is generally dealing with the media, the main object is the media platform and text, pictures, video, public opinion and other information.

Sales Director, is generally engaged in dealing with customers, mainly responsible for maintaining the old customers, the development of new customers to strengthen the trading volume of old customers, new customer purchase volume.

Marketing Director, usually dealing with opponents, is mainly responsible for studying all opponents in the same market, their respective competitiveness, their respective strengths and weaknesses, and give effective strategies and recommendations.

The marketing director, who typically works with the team, is primarily responsible for dispatching the team members and subdividing the scalable and consolidated market segments to each member and then seizing the existing market.

General understanding, planning Director, similar publicity minister, Sales director, similar commander-in-chief, marketing director, similar intelligence manager, marketing director, similar to Grand Marshal.

Because many enterprises are not very clear division of labor, often sales director, marketing Director, marketing Director in fact belong to a post. The planning director belongs to the individual.

The director of planning must have the cultural power and insight. Planning director is not a short-term enterprise's main force, long-term view, planning director is the main, planning director mainly use the psychological meter. Marketing Director and Sales director in the short term belong to the main business, long-term view is not the main force, mainly the use of cold violence.

Knowing the conditions, Gongxinweishang, cutting martial for the next.

This sentence is mapped three of the goal of the post, know the right place is the market director needs to be resolved, the psychological is planning the director needs to be resolved, cutting is the marketing director needs to solve.

When you are in the right, you need to capture and gain insight into all the information and dark intelligence. The psychological is often not suitable for short-term effects, the long-term effect of psychological, seemingly intangible, value is very large; cutting is a short-term effect, seemingly effective, not suitable for sustainable.

It is easy to conquer the world and it is difficult.

This is to say that marketing director can open the market, but whether the market can be stable, whether the market can slowly expand automatically, it is not the marketing director can solve. The planning director belongs to the stable Jiangshan.

I'm not talking about specifics, just the analogy.

In fact, in China now this situation, do not go to the management of posts, more than what their own ability. Are you fit to know the weather and geography? Or are you good at using the psychological meter? Or are you good at designating a major campaign? Or are you keen on Gongchenglvede?