Pogo 95 from the bar began to enter the catering industry, over the years, the big and small opened more than 10 stores

Pogo 95 from the bar into the catering industry, in the past few years, the big and small opened more than 10 stores, in Japan encountered a great Japanese food chef, opened a Japanese restaurant, in Thailand to find a great Thai food chef, opened Thai food restaurant, like a bar to open a bar, like Open soup Pavilion opened Soup Hall. Each family is very stylish, the production is very exquisite. He has a relatively fixed customer base, and many old customers are old friends who have been following for 17 years. Of course he needs more new customers like all the other restaurant bosses, but he has questions about what O2O can bring to him and what the O2O platform can do for him, though he knows he needs to embrace the Internet. Let's start with a concrete look at his questions.

First of all, he has his own catering attitude, will never compromise price, because the quality must be guaranteed first. His restaurant, which consumes about 150~200, is in the middle of Beijing, and believes that in order to meet the required ingredients and environmental standards, this is at a reasonable price and will never be reduced for any purpose. He never buys and does not make coupons, because he thinks there is no point in the surface boom, and there is no loyalty to those who rely on discounts. Why, he asks, is it cheaper than a shop that is not a grade?

Then, he thinks everyone tastes different, he said, for catering so personalized products, why do I have to spell with others? You do not like to eat my things, not to eat the good, there are many people like to eat my cooking! I'll just make them eat, okay? So he doesn't like public comments or negative comments on Weibo. You are not satisfied with me, tell me directly, why do you want to go out? He met many times, the main reason for negative comments is not to get a discount on him, so that comments on the function became a tool of anger. Why, he asked, would it take time to wait on such a Lord?

Then he knew that some people said that he was technically involved, preferring to spend a hundred thousand of of his time traveling to Europe and not spending money on technology. He said, of course, I am not a technical background, how much money to spend no concept, any industry is very deep water, I do not want to be fooled ah, so the practice of insurance to spend a little money to try. Another safer approach is to follow suit instead of mice. On internet technology This matter, first see how others do, and then the herd. In particular, services such as the provision of non-standard products place, each home has a core competitiveness of each, but will never be on the internet side. Why, he asks, is it not a good place to wait and see, to try in an unfamiliar field?

Finally, all kinds of Internet products, whether in order to improve marketing or operational efficiency, changes too quickly, update too quickly. The company on the line got up fast and fell fast. In the eyes of the merchant, the company that sells to them basically is heavy sale, light research and development. Why is there such an impression? They saw that the company they were selling to was positive, but it was always a long time before the update came. Many businesses have yet to understand micro-bo, micro-letter is hot, they just finished micro-blog marketing decision, and was encouraged by micro-credit marketing. He asked, "How can I catch so many new things?"

Although Pogo has no expectations of guest ratings, I have opened a new app for him to recommend food by rocking his cell phone, which he never heard of. He was surprised to see that his shop had 161 guest ratings on it, with a rating of 95%. Then I asked him, how to let these satisfied guests more to help him to pull new? How to make the delicious dish he painstakingly built up to be known by more like-minded people? How to use the Internet as an accelerating tool? His interest came up. He has always believed that the internet to solve the problem of expanding the scope and ascension, such as in Beijing to do things can be sold all over the country, which is difficult to combine the characteristics of catering. He does not understand that many of the Internet's limitations are being broken by the mobile internet. He didn't know much about mobile internet, but he knew it was nice to shake and drive and drive. Speaking of the strong regional service to the mobile internet for local life, with strong social services in human communication, he began thoughtfully.

In the final analysis, what does the catering boss need?

is to let people who may like his production have a quicker chance to know, shorten by natural growth to bring new customers time, more guests, profit space will be greater. He hardly ever did anything to push his guests to do the spreading, "I can't take the time to think about it, it's my main job to study the goodies, I believe it's the only thing that's done." "The people who come back to do it don't seem to understand. Doing is very superficial kung fu. This is the opportunity for O2O practitioners.

We have been exposed to a lot of traditional business like them, it is quite normal phenomenon, after all, let them stand firm and grow to the present, is a real dish, not a variety of new technologies. They are willing to understand, but do not want to spend too much time, they are willing to invest, but because they do not know so afraid of being fooled, they are willing to try, but not with their own positioning and sexual conflict. This is the demand of many special restaurants, who will solve them?

Now O2O although become hot, but there are a lot of blank areas, according to the public and new customers old customers draw four lattice, found that almost all O2O companies are staring for popular merchants to pull new, while the other three lattice is quite blank. In fact, the number of high-quality restaurants are quite a lot, their long board is a core customer base, short board is the dissemination of not active, slow, which can do a lot of articles, especially in the content. Looking forward to one day, the mobile internet can bring more passengers to Bogota, let him have more power of speech in the profit space, let his delicious Japanese food, Thai food, and the upcoming Cantonese soup will make more food lovers a feast. If the model can be successful, it can also help many other specialty restaurants.

Lee said that China's business awareness is still relatively slow, not so mature, (on the Internet) is not ready. Is that really true? Offline bosses, like everyone else on the planet, are being infiltrated by the Internet, and if their businesses are less connected to the Internet, the reason is not that they are not making enough progress and openness, or that the Internet is not as attractive as they are. The most direct way for businesses to understand offline is to do all sorts of things. Do not say that bosses are not willing to try the traditional ideas, the rise of these years of group buying, coupons, micro-blog, and so on, most of the small size of the catering shop are not tried, or think about, if the effect is clearly visible, they have reason to do business with their own.

Therefore, for the catering O2O platform, the important thing is that they have more understanding of the business, the product has many fit the needs of businesses. Compared to raising a huge force, it is better to have a knowledgeable elite team.