Points, lines, faces, talk about the product layout of e-commerce

In this blog discussed E-commerce site by http://www.aliyun.com/zixun/aggregation/32433.html "> Network direct-type, and gradually developed into a community-oriented e-commerce, as well as the upcoming public think-tank-type E-commerce." However, few words and e-commerce product layout and positioning, in the process of hexpark operations, our vibrant, passionate and intelligent team in the face of this problem, produced a lot of controversy. So here are some of the ugly things to share with you:

1. Starting from the point: every e-commerce, must be from the core competitiveness of the product set out. Even if the commercial development, has the core competitive product still to be more important than the service, the shopping experience. Although bad shopping experience or service, can let the product die, but it is difficult because of experience and service, let indiscriminate products hot. Therefore, from the core competitiveness of the product set out.

2. Point and Thread: based on the core competitiveness of products, and derived peripheral products or services. Extend the value chain on the basis of product line extension. For example, car renovation services, based on this, the introduction of car accessories and decoration and other information.

3. Line to Surface: When the product line is formed, a face will also appear. As an example: on the basis of providing extension services and products based on automobile transformation Service, the whole automobile field of goods sales, or further innovation and development.

It seems simple to say, but it's not easy to do. There is a first book, and then do the surrounding, and finally do the success of department stores, there are similar failure cases. In the final analysis, the core products must be selected, once there is a problem, it is difficult to develop. It is said that Apple has foresight and industrial design, but who can deny that Apple's rebirth is based on the ipod, the core competitive products, and then through the Itunes,iphone,macbook a little regain lost ground. Fortunately, we can try, the core product to market test cost, than the introduction of n products/services much lower.

Opinion, Stop Zeng.