Polar route Zhang Lipeng: Using product matrix to make difference with millet

With the introduction of millet 129 yuan Millet route mini version, no line by the market again Hing waves, not only become the traditional routing manufacturer's arch rival, but also become the first to lift the smart Route banner----polar route challenger. So in the face whether in the configuration or the price of a competitive advantage of the Millet Route mini version, the pole-routing decision makers What kind of view? What will be the response? The author recently interviewed the Polar Route co-founder Zhang Lipeng to seek answers to the above questions. Polar Route co-founder Zhang Lipeng (middle) where is the 40 yuan difference? Same-pole routing of the upcoming second-generation products-2, the Millet route mini version also uses MediaTek MT7620A processing chip, support 802.11AC Wireless protocol, 5GHz band wireless rate of up to 867Mbps, also equipped with a USB2.0 port. In the hardware configuration of the Millet route mini version seems to be slightly above 2, and its 129 yuan pricing seems to be more than 169 yuan of the extreme 2 to have an advantage. So where does the 40-dollar difference appear? In this regard, Zhang Lipeng said, first in the chip, millet and MediaTek in the mobile phone cooperation, so the chip price of millet will be cheaper than the pole route, and at least a dollar cheaper. Secondly, in order to beautiful and durable and improve the heat dissipation, the pole route uses the aluminum alloy material metal shell, the metal shell cost is about 20 yuan, but the plastic shell cost is generally 3-4 yuan, therefore in the shell the pole route will be more expensive than the Millet route mini edition more than 10 Yuan money. Finally, the pole route uses the USB power supply mode, power adapter input parameter is 5v, 2 A, and has such parameters in the industry, the price is relatively high, the cost of about 15 yuan, plus the cost of about 4-5 yuan of high-quality power cord, smaller meters of conventional round hole power supply will be more than more than 10 yuan. And for the Millet Route mini version may be equipped with gigabit network, Zhang Lipeng that although MediaTek MT7620A chip has a RGMII interface, can support gigabit chip, but need to increase the gigabit switching chip and filter to achieve, and in the cost will be at least more than a dollar. So the specific configuration, but also to get the Millet route mini version to know. Doing the same chip scheme is a good thing for Millet also uses MediaTek mt7620a, a medium-rated processing chip in the industry, Zhang Lipeng thinks doing the same chip scheme is a good thing because it shows that the chip solution is no longer a pole routing family, which means the chip scheme is accepted by the WiFi market. For the pole route selection, it is a disguised recognition. At the same time, because it is to do the same chip scheme products, polar route and millet can be said to go to the same starting line, then the competition will be two of the real strength of the team. Zhang Lipeng said, millet 129 yuan route, let us have the opportunity to fair PK, see who can make the same chip scheme to make user satisfaction experience, make better WiFi effect, this is to fight the technical foundation of two teams. He mendedCharging way, if we lose, it means that our foundation is not done well, to hone the internal strength; if we win, it means we're doing a very focused, extreme job on the router. So it's a good thing for us anyway.