Popular network in the Internet video industry set off a new wave of it?

[Mobile China News] Forever pursuit of innovation, always ready to subvert the traditional set a new standard for the industry Internet TV portal popular network, soon to be in the domestic entrenched Internet video industry set off a new wave.

On June 18, the press conference of the new domain name brand with the theme of "FUN Worldwide" was held in Beijing and the official launch of FUN.TV, a new popular website, and the sharing of the core resources and media strategy in the second half of the popular website . "Four big move" to consolidate the new generation of video have four new, namely, new products, new content, new marketing and new ideas, refresh the video site industry standards.

Four nuclear "new" tilt the industry a new wave

This conference, a brief review of the Internet video 10 years after three development, transformation stage, the official launch of popular network new domain name FUN.TV, popular network CEO Luo Jiangchun and present guests to share the popular network in the second half of 2014 Of the core resources, described the popular network with "new products, new content, new marketing and new ideas" as the core of the four major development center of gravity, respectively, from the revolutionary product technology innovation, one screen to multi-screen and a professional team for the Internet Production content changes, multi-screen coverage of four-screen interactive multi-screen marketing, customer service concept and so on from four aspects of the network video media from a new perspective of the operation. Luo Jiangchun believes that the future of the video business will be the TV and radio showdown BAT, popular network will work to create a new generation of video to deal with the changes in the trend of this trend, and FUN.TV is a new generation of video presentation.

Technology revolution network integration opens a new journey

From funshion to FUN, from .com to .tv, is a new journey of innovation; is an all-round upgrade from product, content, marketing and service; is a shift from personality fun to home entertainment center; Sticky to the family's most sticky. Do tv +, tv tv rooted again to the reverse output, now popular network as the first renaming point tv Internet video, is to once again all-round, deeper embrace the boundaries of convergence of television and the Internet to achieve win-win development , Do a new era of Internet TV. Popular network based on the precise push of big data; personalized, the whole network dynamic display; web + client + APP; user multi-screen interaction, cloud records, cloud storage, multi-screen advertising products and technologies; 4G mobile HD and other revolutionary technological innovation, as the popular core technology competitiveness, the user's sensory experience firmly grasp.

On the other hand, the better network convergence in the future will not only rely on the powerful technology of Fables, but will also conduct more joint operations of open media platforms and continue to greatly deepen the cooperation with traditional media. At the same time, we should give full play to the advantages of all content manufacturers in the upper reaches of the industry chain, combine, link up and transport together, and bring more personalized content to Internet TV channels in the form of network TV channels. In front of users, user-centric, Will be gradually clear, allowing users to see both through the Internet TV to see the TV, but also can not see on television.

Powerful joint development of the new future of Internet TV

At the launch event scene, the popular CEO Luo Jiangchun and BesTV COO Guo Jingshen, Ereli CEO Yang Weiqing, general manager of Baidu Union Division Ma Guolin together to explore the new model of benchmarking for the popular style of how to build a strong brand marketing force. Each of us described the views on the future development of the Internet video industry and said that they will all play their respective advantages in assisting the popularity of the network integration model. The new domain name of the popular network officially launched and the first open-media strategy was launched.

Analysis of the industry pointed out that the popular network of new domain name and network TV new media strategy for the network television industry in the new year how to provide forward-looking guidance is the development of the future of the network television industry beneficial discussion, Will play an active role in promoting the network television industry.