Porky 2014 brand Strategy conference in Shanghai Mandarin Oriental Hotel Debut

Absrtact: May 27 on Saturday, 2014 pet industry brand celebration and Porky Network 2014 brand Strategy conference in Shanghai Mandarin Oriental Hotel debut, from investors, suppliers, public welfare organizations and the media more than 300 guests attended the conference. Founder and CEO of Porky Network Liang Hao

May 27, 2014 Pet Industry brand Celebration and Porky 2014 brand Strategy conference in Shanghai Mandarin Oriental Hotel debut, from investors, suppliers, public welfare organizations and the media more than 300 guests attended the conference. Liang Hao, founder and CEO of Porky Network, made a welcome speech.

As the largest, fastest development, the best user experience, the most interesting pet website, Porky Network since 2007 on line, has been adhering to the professional experience, thoughtful service and strong network advantage for pet pet owners to provide online one-stop service, and finally established a community, electricity quotient, O2O unique innovative business model. Now the number of Web site members has exceeded 3 million.

It is understood that last March, the Porky network officially launched the annual Brand Strategy conference, in order to create a total win industry chain with suppliers to build a supplier alliance. Because of the success of the past year, the conference attracted many well-known brands to participate in the signing amount of innovative high.

On-site contract amount is over 300 million yuan

The reporter learned from the activity scene, Porky Network and Huang Yu, Mars, Merial, Shanghai Dao Jin, Shanghai Birigui, Jiangsu Heng, Shanghai According to Yun, Xiamen longevity, Zhongshan reunification, Zhejiang dense and so on more than 10 brand suppliers successfully signed, signed the total amount of more than 300 million.

It is understood that the above ten signed brands in the industry are renowned, relatively high visibility, product quality is guaranteed. The Emperor as an example, its Mars brand, founded in 1967, is located in southern France, now in various countries around the world set up more than 60 subsidiaries and 11 factories.

Industry insiders believe that the well-known brand choice and Porky contract cooperation, mainly Porky has become a pet products online sales of one of the important channels.

Data show that the porky net from the beginning of the monthly sales of 8,000 yuan to increase to tens of millions of yuan, the warehouse area from the initial 30 square meters, increased to 16000 square meters, the number of SKUs from the original 600 increased to the current nearly million.

After the signing of the brand, the major industry elite also on the future of pet dealers and retail industry development direction of the round table, together for industry development suggestions.

To create a company with a market value of over 1 billion dollars

Porky Network founder and CEO Louis stressed that the Porky network has become the domestic pet products retail the largest platform. "In the next year, Porky will (continue) with an open mind and industry colleagues to work together, we also hope to grow together with the industry." ”

Li Bin, the head of Asia's leading global investment fund, said in a speech that the pet industry is a high-growth industry with tremendous development and investment potential, and he predicts that Porky will become a company with a market capitalisation of more than $1 billion trillion.

"Only 10% families in the country will have pets, but the United States will have 68%, which means that the domestic pet market has six or seven times times the market capacity, so the pet industry has great potential." "He pointed out," Porky network in the industrial chain in a better position, and have a very open, willing to share the management team, we are willing to invest more money, to gamble the future development of the company, we are looking forward to the Porky network will become a market value of more than 1 billion U.S. dollars company. ”

It is understood that the Porky network to obtain a round, B-round million-dollar level of financing, collection of rich Asia are involved, visible to the pet industry and Porky network confidence.

Start the pet rescue miles.

The investment conference, in addition to contract with brand suppliers, there is another "play", that is, porky public welfare activities-"pet rescue miles." Public welfare activities for one year, is Porky network with a number of brands and provinces and cities of the national Pet Rescue organizations jointly held, Porky Network hope to use the strength of the brand and social welfare organizations in all aspects of the power to lead more people to pay attention to the status of animal survival, for the cause of animal protection to give

At the event, Ms. Tang Ying, founder and executive director of Porky Network, called on the whole society to pay attention to the survival status of pets. "Now there are 120 million of stray dogs and cats in China, which is far more than the number of family dogs, and is the main source of dog meat from a large and small part of the country, and we are eager to save some pets through this activity," he added. ”

Zhu Shulin, vice president of China's Small Animal Protection Association, also expressed his views and appealed to everyone to love pets. "In more than 130 countries around the world, there are animal protection laws, one of which is not to eat companion pets, the dog cat is the world's most important companion animal." But there is no animal protection law in China, so the phenomenon of eating dog meat is widespread. Industry Elite, I hope you all love our pets. ”

Then porky nets, Mars Food (China) Co., Ltd., Wu Aunt Stray cats and dogs Home and other representatives of the common light love lights, declaring "Pet Rescue miles Activities" officially started.

Porky Network also said that the future will be written, photos, video and other ways to record the event, so that more people understand the status of some animals, arouse the community to care about animals.