Portal War move mobile internet lose money also want to make a yell

Over the years, every major sporting event is the most intense competition between portals. Especially the Olympic Games, is the time of the decisive battle, than the speed, depth, than the network ...

However, for this year's London Olympic Games, Sina, Sohu and other portals of the war between the new changes, that is, in the original traditional PC Internet battlefield, the portal has opened up a new battlefield mobile internet.

At the Beijing Olympics more than 4 years ago, the mobile terminal smartphone was the "King Xie Tong", and the portal did not focus on mobile internet. But in the context of the recent two years of mobile internet, the 2012 London Olympics became the playing field for mobile Internet wars.

Sina is heavily armed

It is reported that Sina through the mobile phone Sina, the palm of Sina Olympic version of the client and mobile phone micro-blog Omni-directional distribution of the Olympic Games, is intended to combine the Sina Portal and micro-blog advantages, so that users can access the Olympic news anytime, enjoy a full range of Olympic Games experience. Sina in the mobile phone Sina set up 2012 London Olympic station, and officially launched the Palm Sina Client Olympic version. Users can watch the Olympics from their mobile phones at any time and receive free Olympic information from their mobile clients.

Sina Mobile phone client, the palm of Sina provides a more convenient and efficient way of life news information, focusing on providing three functional services: Olympic Zhongdi, the Olympic early evening news, the Olympic Games guide. The Olympic Zhongdi to the Chinese Legion's achievements in the first time to push the news; Olympic morning and evening newspaper through the Olympic Reporting team for manual editing, push the most valuable Olympic report information; The guide to the Olympic Games on the daily schedule for the collation of editing, including China's Gold medal competition, the projects of the popular events Calendar of the day, such as the audience most concerned about the information.

Sohu "Gemini Star" shines

Sina's old rivals, Sohu's Olympic report will be through the Sohu News client and mobile phone Sohu "Gemini" collocation, to the event information, mobile newspaper push, schedule reminders, video on demand and other forms presented to the user. At the same time, mobile Sohu in the industry's first comprehensive transplant "Sohu event information System", so that users can enjoy the mobile terminal professionals to see the real-time event information.

Sohu Mobile terminal of the Olympic "Gemini", by the app for the entrance-oriented Sohu news client and browser for the entrance of the mobile phone Sohu match. During the Olympic Games, Sohu News client released the Olympic version, the mobile phone to achieve the trinity of text, pictures, video.

Zhang said that Sohu's goal is to do a good job on the mobile phone content and related software, to let Sohu news become the main form of people understand the world. At the same time, some of the Sogou software can be on the mobile phone performance is quite adequate. Although the four major portals are pushing news client products, but Zhang is still optimistic about Sohu news client, "We all do not necessarily can do the best, the user experience, user experiences and quality is very important." ”

NetEase creates "Fingertips Olympics"

NetEase since the beginning of the launch of the London Olympic reporting strategy, has been focused on creating a seamless information for users of the "mobile Olympics." Through the integration of NetEase news client, NetEase application, NetEase TV Guide, NetEase reading and other advantages of mobile products, fully consider the Olympic time difference, mobile phone reading characteristics and other issues, from information reporting, Olympic video, mobile applications and other aspects to meet users of the different needs of the Olympic information.

For the Olympics, NetEase particularly launched the NetEase News client Olympic plate, will be the original user experience to upgrade the overall optimization, add including video, games, and many other new functions, a comprehensive coverage of TV, PC can not be involved in the "fragmentation" time to achieve NetEase news from the PC to the mobile terminal integration. Former NetEase portal President Li Yu has said, "because of the participation of mobile Internet, I believe NetEase's report on the London Olympics, not only can bring users a feast for the Olympic Games, will also become a milestone in the development of the network media." "Data show that NetEase news client now has tens users, Apple was rated as the best product 2011."

The expansion of mobile terminals, Tencent is also noteworthy, the most high-profile is the same with Tencent Network Mobile terminal products Tencent news and social interaction tool micro-letter. In addition to news clients and micro-letters, Tencent also assembled micro-blog, love to see, video, Space and other products. Nearly 10 wireless products constitute a virtual network, "in the Tencent is in the scene," the theme of the Olympic infiltration into the user's life every corner.

Analysts point out that "although the mobile terminal's profit model has not been discovered, but this does not affect the portal to the area of the flock." Mobile Internet is currently the second battlefield of the portal site, soon after the future, will become the main battlefield of the portal site.