PP Assistant sells 100 million dollars? Another cock-and-silk attack.

Recently heard the news, UC and PP assistant has reached a wholly-owned acquisition agreement, involving an amount of more than 100 million U.S. dollars, delivery is nearing completion. However, the parties were somewhat secretive about the transaction and did not confirm any news.

The drama of the rumor is that the catchy keyword is the UC, which has just completely shaken off the rumors of the takeover this year, although they have not yet recognized the list of business, and the appearance of PP Assistant is a little strange, coupled with up to 100 million of dollars worth, many people will be "illusion" the company is suddenly out: who are these people? How can you be worth so much money?

The PP aide has had little exposure to the media, compared with the 91 aides who previously sold 1.9 billion of dollars in prostitution. But people in the mobile gaming circle should know, but all iOS-side games choose to issue intermodal channels, except 91 are PP assistants, and the latter is likely to exceed 91 by the end of the year.

From the public Information, operating PP assistant company called Guangzhou Iron Man Network Technology Co., Ltd., founded in 2009, headquartered in Guangzhou CBD, the core product is Apple iOS device Management client, including PP Assistant iOS version, Android version, Windows version and Mac version.

PP Assistant founder of "Iron Man" grassroots webmaster origin, "Iron Man" is he used a lot of years of network ID, the field outside the low-key, but very famous in the Webmaster Circle, and Cai, xingping, such as "cock silk" similar, is familiar with the user experience pain point of the ground gas type character, CTO Lin is a temperament, is also the only publicly exposed in the media company executives, the core team SP ERA in the mobile phone side polished, the overall style of pragmatic.

PP Assistant is a typical stuffy sound to make a lot of money, similar to the 4399 of Cai wins, not publicity, do is "invisible champion", and rely on just one end of iOS. One is not widely circulated data, the current PP assistant in iOS end users up to 40 million, app daily download more than 8 million times. Transport games monthly revenue of nearly 40 million, regardless of growth, the annual revenue is almost 500 million, the combined transport of the game has 15 monthly income of more than million. By contrast, 91 of wireless revenue in the first half of this year 344 million, monthly down is more than 57 million.

There is also a bit more interesting, the PP assistant started the angel investor is 360, but why now switch to UC door outside the unknown.

In fact, UC favor PP assistant for a reason. As we all know, the application of Apple equipment and game distribution There is a huge user pain point-not to pick up the atmosphere, and technical difficulties caused by the scarcity of competitors, unlike the Andro channel to enter the threshold is relatively low, the moment will form the same quality of the Red Sea competition posture. From October 2011 On-line the first product PP Assistant iOS version began, in almost do not do market promotion under the premise, pp Assistant can still be in a short period of two years of high-speed growth, after all, the most important is determined by the market.

The PP aide apparently did not intend to give up Android altogether. This August, the PP assistant Android version officially online. "The user's proposal is the main reason. Although in the market has lost the opportunity to seize, but through the analysis, learn from the development of other Android assistants, we also found a suitable posture to avoid clutter, disorder, cottage and other phenomena. "Lin was on the table in October. This statement is very pertinent, although in the context of the Internet is not too convincing, but if combined with this acquisition rumors, before and after can be "coincidence" on the.

Gossip buyer UC is also a strong channel, but the strength is in Andro, Andro life is already over billion. At present, the best embodiment of distribution channels is the value of hand travel, and according to CNNIC data, UC in hand distribution of the ranking is second, after the Tencent department, this year's goal is 300 million. Obviously, if can integrate into the UC system, then PP Assistant in Andro may quickly come from behind.

For UC, the meaning of this list is also very intuitive-as a self-motivated channel brand, even if you have entered the so-called leading sequence, you can not have any effect (think of a few years ago is the scenery Unlimited, this year is "sale" of the Jifeng), as long as it is a potential loophole, the complement will have to fill. UC's main energy in the mobile browser, the UC distribution system before the lack of "one line" (Connecting PC and Mac download) and "A System" (IOS), the PP assistant came in at least on the book to solve.

This and Baidu received 91 of the idea is similar, but they want more thorough, total "one line" plus "two systems", according to the full collection. Mobile Internet, the distribution system of three-dimensional diversification, is always necessary.

Overall, the logic of the deal is predictable. And once achieved, it means that the PP Assistant is officially surfaced, similar to the 2009 UC nine of the acquisition of tourism, attention added is indispensable, obvious dark side of the competition is indispensable. Challenges and opportunities coexist, I believe they have this psychological preparation.

No acquisitions? You're not kidding me.