PPLive won the sixth Chinese advertising Master Jin Yuan award one Gold two silver

May 7, the "Advertiser" magazine teamed up with the China University of Communication, the MBA Institute jointly created the "Chinese Advertising Summit and the sixth annual Jin Yuan award Ceremony" held in Beijing. PPLive to send the wide-spread credit card "Le Day", the Flying Silk sub-crown final project and Puma to give you a new running experience three cases from 1200 cases, the harvest of the Jin Yuan award a Gold two silver, once again show the domestic top Internet video media strength. With cross-screen interactive marketing, sports and entertainment marketing, such as a series of leading marketing concepts, combined with PPLive platform advantages, network linkage of the powerful combination, pplive cohesion of the marketing communication force has undoubtedly become the most trusted by the industry's advertising choice.

After six years of cumulative quenching, China's main advertising Jin Yuan award in the marketing communications industry, many companies as a brand, pioneering business of the important third party. 3721.html ">2014 year, the sixth annual Jin Yuan Award received a total of 1200 cases, including Coca-Cola, Durex, Procter and Gamble, General Electric, Red Bull, and more than 160 domestic and foreign advertisers have witnessed the most marketing value of this year's case was voted." PPLive Three cases can Deus won the award, fully embodies its as a network of video media in advertising creative aspects of outstanding marketing performance and communication strategies.

Throughout this pplive three marketing cases, the strategy and platform complement each other, is undoubtedly the common point. Take the case of GF credit card "Happy Day" as an example, in the cross-screen interactive marketing concept under the guidance of the pplive cohesion for customers to integrate the mobile end, client, Web page, such as a variety of screens, so that the coverage of the activities to maximize the audience, the target of women's accurate positioning, but also to channel and content of the delivery more accurate and effective; Creative advertising, pplive VIP members and other interactive forms of the user's interest to the successful transformation of the behavior. The event total clicks up to 9.5 million times, the success of the customer activity zone registered up to 50% of the flow, showing the success of the marketing, this case also in 2013 won the domestic another top creative award-the sixth annual Gold Appreciation International Creative Festival recognition and awards.

In addition to the successful operation of multiple terminals, PPLive Sports Advantage also let sports entertainment marketing, such as the award-winning flying Silk sub-championship project, seize the social hot events, the use of the rich resources of the Internet and unique interaction, combined with pplive content creativity, sports entertainment marketing advantages to play to the extreme. and "PUMA" case, it is a dynamic effect of the accumulation of rich media advertising, covering all the content of the target user browsing, the formation of the "exclusive day" of the domineering and hot discussion, this is undoubtedly pplive cohesion of the innovation.

A large and precise target audience, unique and sharp to convey brand information, the entire terminal full time gap communication channels and conducive to brand depth embedded in the brand value of the content of the form, the four ads are the most important to focus on the evaluation indicators, it is the unique advantages of pplive cohesion. As emphasized by the Jin Yuan Award, PPLive has been providing strategic, innovative, enthusiastic, sales, and good marketing cooperation opportunities, and the success of these collaborations has been achieved through a heavyweight award and an all-time high in marketing revenue. Constantly supporting the ability and strength of pplive cohesion. With the industry in front of advertising is no longer the only way to generate revenue, users also began to a single patch began to say no, how better to let the media operations and customer win is already the topic of growing concern in the industry, and relying on their own leading edge, and the user needs of the creative and differentiated operations, will make pplive cohesion and advertisers together to form a virtuous circle of win.