Press release or website optimization

Do a press release or website optimization, do micro-letter direct return is a bid, do micro-blog hosting or open up a new channel of network sales, various industry enterprises are studying how to promote, some enterprises strictly stipulated the promotion cost and the proportion of the site registered users, some enterprises do not know the actual effect of press release but also continue to do, Some enterprises feel that the price of Baidu bidding is not high, but also did not find other appropriate promotional methods.

Number of newsletter releases

How much media is appropriate for press release? Also is the Enterprise Brand promotion manager doubts more question, see other enterprise some throws 10, some throws 100, even more, why has so big difference? In fact, the frequency and number of press releases are to see the promotion needs of enterprises, brand Daily PR, a weekly news release, a press releases 10-30 sites can be, the more media, the more positive the visibility of the media, the budget can be more than enough to put some media, 10 more than all is possible, Also have a customer asked to put 5 of the line can not, the truth is certainly possible, but the planning of a manuscript cost a lot of energy and financial resources, the author suggested that 10 media above, so that the news media's manuscript creative can be fully played.

How often the newsletter is published

The frequency of press releases is a question that most companies are not aware of, and how many news articles I should put in. On the author's experience, the press release is not particularly much, the key to quality, a good manuscript than 10 pieces of junk. Generally speaking, in the daily promotion, keep a weekly press release amount can be, encounter new product promotion, promotion, marketing activities and other events can be increased by 1-3, not much more particularly.

Press release and forum

Some enterprises have done the news soft marketing, issued a lot of press releases or soft Wen, but did not feel what effect, if it is done more than three months did not feel the effect of words, is certainly the implementation of problems. News marketing is the source of information dissemination is the promotion of the primary promotion method, the promotion of the effect is certainly not to doubt, if you do not feel the effect on their own promotion methods to find reasons.

The most likely reason is that the release of the section is not the same as the target audience, the article did not take into account the search for SEO potential customers, so such a press release is difficult to effect. Press releases to publish a channel or section related to the content of the article or can be understood as the target group is willing to pay attention to the plate, such as a mobile phone marketing manuscript should be put in technology, digital section, can also be put into the fashion, consumer sections, women's mobile phones can also be put to the female section, but in principle do not put to the real estate, home , energy and other irrelevant sections, this example is the mass consumer goods, may be put on any one of the plate will have effect, but if it is the enterprise network disk such products, it is best to put in technology, news, finance these enterprises are concerned about the channel, put to entertainment, women, life class channel effect will not be ideal.

Time of press release

The timing of the release of the newsletter is also a question to ponder, some industry people believe that the press release of the time point is similar, in fact, there are certain skills to follow. For example, an article updated in the afternoon of Friday, will stay on the page for the next Monday; articles published before 10 in the morning are more likely to be written by media reporters; Do the frequency of the first or home recommended articles best recommended in the morning, because many sites are updated every day, if it is the afternoon when the work is recommended to go up, It's not a good deal to get out of the office tomorrow. For the press release point of time, according to the industry and the target crowd different also have differences, the specific can communicate with the author on the Internet, working penguin is 83138237, welcome to inquire collision views.