Price war does not meet the needs of consumers, focus on service can bring true benefits

Just the end of the June price war can be said to 2013 in the first half of the electricity agreed a keynote, that is, the savings of power, eager to release, but the price war brings real results? Users do not have a blowout influx of major electric platform, perhaps from the words of how much sales can not be confirmed, but we can recognize that a basic situation is the price war on the consumer's attractiveness is gradually reduced. Shoes as a representative of the footwear network to avoid price war, and maintain the usual sound means.

Dong Xinda, vice president of the shoe net, said, "for the price war, in fact, the consumer dividend has been gradually weakened, replaced by the platform business needs to be able to continue to provide users with 365 days of benefits, and July is also a relative sense of consumer buying mood cold period, shoe nets combined with business resources, From the consumer point of view in July launched the 6 anniversary promotional month activities.

The price war does not satisfy the consumer's real demand

For the price war, many consumers have reservations, after all, last year in the industry true marketing virtual price practices deceive a lot of consumers feelings, but this year in the constant PR, saliva, hit the money, price war is still staged, especially in the footwear category, the Beijing-East pop platform in preparatory met the cat's powerful sniper, The cat was forced to invest heavily to prepare for the battle. But as a patient operating 6 years of shoe, relying on the advantages of Fujian Jinjiang Footwear, has been in the footwear industry plowing, promote consumption. And from the point of view of the supply chain, manufacturers can directly to the shoe users to provide the latest and best style, resource deployment is also more convenient.

Dong Xinda, vice president of the shoe-making network, said that "shoes rely on the local corporate brand of Fujian, and Fujian's footwear industry has long been well-known in the world, such as anta, 361 degrees, special steps, such as brand awareness, quality has been famous, Pat shoes on this basis, to provide more brands of an internet platform for display, Of course, relying on the natural advantages of origin in the supply chain can form a better service and management.

July to meet consumers with real benefits

The reason for avoiding the June price war, the choice of promotional month in July activities, Dong Xinda said 6 years, July as a shoe net of the shop celebration month, the annual promotional efforts have a breakthrough. The focus of the promotional period in July is also taken into account before the business to prepare for the June price war consumes a lot of energy, and the convergence of the platform does not provide the most affordable price, July is different, the beginning of August will usher in the second half of the new listing period, July is the first half of the During this period, businesses are more willing to provide the most affordable prices, and avoid price wars, logistics and after-sales service business more secure.

However, in the face of the whole network of goods, how to protect consumers in the shoes to buy the price is the most affordable? The introduction of the whole network parity mechanism, with real benefits to meet consumers, and pat shoes before the event also clear and suppliers to make sure that the goods provided to the shoe is the most affordable, the lowest, and by the group to pat the shoes platform, to provide the best quality products will be the same as the responsibility to pat shoes as always.

Focus on service to bring true benefits

This year's major electric platform, are stepping up to expand their SKU, such as the Beijing-East when the platform to accelerate the development of the pop platform, and Fank and other vertical operators are also constantly introducing other categories to expand their SKU, but the shoe relative to the same industry is the movement is more robust, Dong Xinda said " Shoes also see the urgency of the expansion of the industry, but now the electricity business to obtain new customer costs continue to improve, and the low repurchase is a common problem in the industry. At this stage, we are more important to do the maintenance of old members. In addition, shoes rely on China shoes Jinjiang, we take advantage of this advantage, adhere to the most affordable prices to continue to attract repeat customers, for our peers we are stable and rhythmic, we do not have the pressure of capital.

In the electricity quotient flow dividend no longer obvious, each big electric dealer must change the countermeasure to meet the new adjustment. and focus may be the direction that major electric dealers are studying, Dong Xinda that the purchase of shoes for consumers, through the background data analysis to take different marketing strategies, and in the July promotional month, in the marketing still adhere to the benign means, to take the SEO, iwom, CPS effect channels and games, Different industry partners and other marketing methods, with the whole activity during the launch. It is worth mentioning that this benign, accurate, low-cost marketing methods will not impose the cost of marketing to users, the provision of the lowest price products have always been the principle of shoe sticking.

After the sale of electrical and commercial goods, three-day, four-send and other logistics services to meet the needs of users, but as shoes this category, the shoe will be the logistics service to the supplier, Pat shoes to provide guidance and help, and with suppliers to the daily 18 o'clock in the afternoon orders must be sent on the day to complete, After the sale of shoes to provide customers and communication, and has always maintained a low return rate, which is similar to the electrical business enterprises can not reach.

The future prospect of shoe-making

Ali to seek the overall listing, Beijing East is also ready, and easy news, a store, such as the second phalanx are looking forward to get the market leader, constantly in the market advertising investment continued to heat up, but operating 6 years old electric business to pat shoes NET, but has been quietly working. ' Although we don't have 200% or 300% of the other competitors in the market, we have a steady growth rate each quarter, as we have for 6 years, Dong Xinda said.

For the future of the competition has moved the trend, Dong Xinda said, Pat Shoes also actively grasp on the mobile end of the attempt and expansion, although there are still a large gap in this area we need to make up, but we still adhere to the most preferential price service principle will run through the end.

There is still a lot of space in the future of the electricity market, the market has not reached the mature angle, in other words, the electric dealer will always be on the road!