"Price war" to transform the electric power trader

Morning reporter Liu Chang

April, Suning easy to buy scraping "youth Storm", Gome online "shop Celebration Month", two electric power business forces in 18th this day collision, trying to become another peak shopping moment. The deeper reason behind this is to consider supply chain and http://www.aliyun.com/zixun/aggregation/10785.html "> User Service, and then force the team to transform."

For the first stage of the record, both of the data have been updated their respective records: April 18 The same day, Suning purchase orders more than 1 million single, daily necessities, apparel, beauty makeup sales increased more than 8 times times, mother and child products after the integration of Red children is a leap in growth, compared with the same period last year increased by more than 10 times times. The latest news is that 70% of orders have been issued from 12 warehouses nationwide. Gome Online, 18th on the day total produced nearly 200,000 orders, a daily sales record of more than 250 million yuan, all the store celebrates goods almost snapped, including color TV 24 hours sold nearly 20000 units, in 3C digital, mobile phone, notebook sales over 20000 units.

However, the price war is on Suning, Gome, a test, or even forced.

First analysis of Suning easy to buy, in just changed its name, put forward "cloud quotient" concept, this is to the Internet enterprise transformation of the established enterprises, the need for a chance to prove themselves. Therefore, Suning Tesco executive vice President Li Bin micro-blog about Jingdong "naked bucket" and after the battle polemic. For this "battle", Suning easy to purchase in the commodity selection, logistics distribution, service response, line on all aspects have done a careful preparation. It can be said that the more fierce the battle, the more able to test the "Suningyun business (002024, shares bar)" of the fineness.

And for "Gome online", just after integration, the same need at such a point in order to test their service capabilities, and take the opportunity to seek a higher status and market share of the industry. Gome Online Chairman Guixian said, "4 18 peak Moment" is gome online in the procurement, logistics, channels, information and other resources to complete the first major attempt to promote the share.

From this point of view, the price war so far has no losers. The future to consider is, if there is a bigger opponent to join, what will be the result? The April price war, perhaps just the second half of the "decisive battle" of a preview.