Product Explanation: Snapchat why cool enough?

An app or a Web site is probably divided into two kinds of fire, one is unknown for a relatively long time after the fire up, one is from the inception of the rocket, a year or so to reach a very high degree, Snapchat undoubtedly belongs to the kind of fire quickly. The topic of Snapchat's valuation over Instagram after the 80 million dollar round is beyond the scope of this article. This article is more hope to be able to from a product manager's angle analysis this app, and the idea behind the app. 1, product positioning people always like to explain things in a more casual way, such as when Facebook was created as a prank on campus, and when Twitter was created, the founders even considered giving up the 140 word limit. In fact, these people do not necessarily think that success comes so quickly, but they do have a deep sense of the effects of this model. Snapchat's name has made it clear that the app is a way of communicating, not a Instagram for sharing pictures. Two college students from Stanford did see other ways to convey feelings and promote communication between Instagram and WhatsApp, and to create a product with a selling point and attitude. In fact, the most privacy and privacy of the Internet people are young people, sometimes you want a picture of your friends to see, sometimes you can not wait to kill the photo of your photos passed to other friends. Obviously Snapchat the user community. 2, product culture Snapchat invented a concept that sounds a little cool is called "Burn after", this is a good idea, but more importantly, after the idea of the user group's thinking and grasp. The foreign product innovation ability is strong here, can the user's feeling and likes to abstract out, then launches corresponding simple and appropriate function. "Burn After reading" The best feeling is to reduce the psychological burden of user use, this is not a serious sharing, also do not care who gave me a praise, this is a small joke for friends, and comment on Duncan again in the finals lost the last ball of anger punching the floor of the same act, no one will take it seriously. Why so investigative? Snapchat's logo and product culture are just like making you feel at ease with your friends, and this is the culture of young Americans. 3, product interface Snapchat UI reminds me of a few years ago and Facebook a time of a campus SNS website Myyearbook, is two high school students to create, also achieved a good success, now this site has changed its name MeetMe. Snapchat's UI is not impressive, and the path is a bit shabby, the function is very simple, is to take pictures, and then you can do some simple graffiti, you can attachA line of text that you can then send to a friend, or you can import a friend from your address book to search. But compared with the path, snapcat in the user experience up and down a lot of time, the simplest is the speed is very smooth, the camera interface switch quickly, to know in the author's MX2 machine even if the insgram switch to the camera interface when there is a little delay. So this is the principle that we do our products consistently: the UE is larger than the UI, especially in the early stages of the product, with limited team configuration. In addition, Snapchat in the product simplification, such as Snapchat did not set avatar function. Pro, have you ever seen a social mobile app that doesn't have avatar function? Snapchat is also minimalist when registering, a mailbox input box, a password input box, no other extraneous elements. When we build products we often say MVP (minimum viable product, minimum executable), but it's really not easy to put the goal and implementation of the MVP through the process. 4, product development to get 80 million $, people are curious about the next move of Snapchat. A voice is Snapchat worth so much money? It's true that if you think of it as a very yellow and violent photo-sharing tool, it's not worth that much, but if you look at it as a Facebook app that changes people's social style, investors will make 80 million. So far, the dominant mobile internet is still the traditional giants such as Facebook,twitter, Instagram by Facebook, Twitter won the vine, and now there are several opportunities to challenge the supremacy of the market? In fact, Facebook is still pretty good, but the problem is that it's not cool, people need something cooler to come by, and Snapchat has the chance to take on the task.