Product logic for user experience

Ali Wave after the incident, some non-it circle friends asked me: will not be on the micro-blog is everywhere Taobao ads? This question is not a "yes or no" answer. I can only say: yes, but not everywhere. Sina Weibo is not Sina homepage, this should have no doubt.

However, it must be admitted that there will be an increase in advertising from electricity dealers. So there is a circle of friends to discuss the topic: large beauty said will not affect the user experience?—— Circle of people and outside the circle of people, the perspective is not the same. But there is a natural assumption in the circle of people that the user experience is important.

Is the user experience really important?

Look at a data from CNNIC's micro-credit research. This survey said: in the circle of friends this function, only the text does not send pictures of the user ratio of up to 31%, ranked first, and the number of pictures are ranked second, 25%. This phenomenon is very interesting. Because the micro-trust in the circle of friends only text do not send pictures-according to polite way-is an egg. You have to press that camera to be able to send only text. This hidden function makes it very difficult for many people at first to know how to deliver text. Until I wrote this article, this function is still an "egg".

Obviously, this is not a good user experience. But it is also clear that users will find them themselves. This makes "Don t let me feel" the user experience design law is somewhat awkward: users are also people, they will think.

The user experience is important for a startup product that does not have too many resources. Users do not want to, but lazy to think. But for some of the manufacturers of products, this time the object and object translocation: The user is very want to understand how to use, so TA make it all to think. Especially the social products that have been popularized. The user's friends are playing, TA is necessary to participate in play together, otherwise will be regarded as "Altman." User's friends will only send words, ta it is necessary to figure out how to do it, otherwise there will be a "very stupid" feeling.

As a matter of fact, the user experience is not so deadly.

The important thing is the product logic, or another word: what is the product to meet the needs of users? There are many TV spots, but users can tolerate ads. Video site has just arisen, there is no advertising, now there is advertising, video site coverage has not declined, but also continue to rise. There are also occasional ads in mobile apps. This is not a good user experience, but it still satisfies the user's need to see the video. As long as the common sense of the user is not too much of the thing to do.

The fundamental logic of Weibo's product is the "map of interest"----------------------------------------------No Its core revolves around the interest of the user, not around the user relationship, but only on the basis of interest: for example, you are interested in someone ta--and the relationship is very likely one-way.

There are subtle but crucial differences in product logic between Twitter and Weibo. The latter is committed to becoming "a mobile-end information broadcasting platform"-the product logic of the Twitter engineer's eyes. But Weibo is not: it is a place for people to satisfy their interests, whether it is to gather information or to quarrel. As long as the "interest map" does not go away, Weibo will not have much problem.

With the product logic, there will be a business model. Twitter's so-called broadcast platform has a broadcasting platform for commercial liquidity, and the interest map also has an interest in the method of transformation. In fact, Weibo has focused even more on the interest map than on Twitter, and it is in line with Chinese BBS culture: reviews are built.

Around people's interest in life, Weibo is very likely to really move towards large beauty: including electric and O2O, and possibly smarter. In fact, there are already quite a few localized service businesses on Weibo, such as the use of micro-blogging to attract new and old customers. This business model does not sound "glamorous" at all, but it has to be said that it is more real.

To become a big beauty around the big and eat things to say, the user is not annoying? Well, you have to admit it's annoying. But it is like watching TV dramas suddenly see ads like, annoying, but the same will look.

The user's endurance and research spirit is extremely strong, as long as their fundamental needs are satisfied with the product logic.