Product manager is a comprehensive biological

This article is their cognition and summary of the role of product manager during their career. They write to colleagues who hope to resonate and write to friends who want to enter this door, hoping they will know more about the world behind them.

If the Internet is likened to a large eco-park, product managers are one of the "integrated organisms." The advantages and disadvantages of this creature are "integrated", you can fly, dive, crawl, walk upright, you can find a way out in the face of problems, you can survive in any place, familiar with the surrounding living environment, and clear that other organisms Characteristics, always guide their biological to a better environment.

In an enterprise, the product manager more likely to become CEO, perhaps than the CEO also know the company's operation, the following product manager position requirements and job description.

Love and responsibility

Select the product-related positions will have to maintain their enthusiasm for the job, wholeheartedly for it to pay. Treat each product as your own child. If you think of him as a financial source, you are not suitable for a product manager or a product-related position. Product manager is responsible for each product, but also for the project members responsible for people, often accompanied by team work late, work pressure is also great, if you do not love their own work is difficult to sustain.

The transition to product manager position, such as: design, operations staff, sales or engineers. Many product managers try a lot of positions before the transition, and there is no possibility of disqualification to the personality of the individual, but it is dangerous once the idea of ​​"doing a variety of jobs" is developed, and there is no loyalty People are not suitable as product managers.

So, before deciding to choose a career as a product manager, plan your job and responsibilities first and evaluate if you're fit because once you become a product manager you have to take responsibility for people, costs, and even the future of your business.

2. Learning ability

The rapid development of the Internet, involving a wide range of social industry chain, resulting in new technologies, new ideas are fast, if not have the ability to learn will sooner or later be discarded by the market.

Product managers require that every aspect of the product be understood, or even be familiar, that a product manager with only a single expertise must be unqualified. Have a set of their own learning methods, with continuous learning attitude is the product manager's survival.

3. Professional breadth

Products from concept to market operation process, will go through many aspects, each step of the implementation layer will have different professionals to support, and the process of delivery of the final product determines the success and failure. Therefore, the product manager to understand the professional involved, or even familiar, maybe you do not have support professionals, but also some contribution to these areas.

Product managers need to understand the basic majors include: technology development, databases, interactive design, visual design, information architecture.

A successful product manager through more professional learning, access to more areas, which applied to the product, the product experience more perfect.

4. Habits experience

Product user experience is one of the success factors, and the product manager's experience highly determines the product's height. You are unqualified if you do not have an ID for an Internet hot product; you are unqualified if you focus on the product experience; you are unqualified if you are not looking for a trendy product; if you only experience You are unqualified; if you always use something that you think is right for you then you are also unqualified.

Develop the habit of experiencing various products is one of the elements of the product manager. By experiencing the product, summing up the experience of good and bad, learning product innovation and error, is to enhance the experience of a high degree of approach. Whether it is the Internet or the things in life, you need to hold the attitude of experience, what is the difference between life and life. If you only stick to their respected products and give up other similar products, the same as giving up the opportunity to learn. People come to life, if only taste sweet do not suffer, how vain.

5. Design and writing

Although the product manager does not design graphics, but often to design forms, schematics, flow charts. Without a sense of beauty or design, it is hard to make a practical and beautiful solution, which increases the cost of communication and can not be understood by others.

At the same time, the product requirements document is also a deliverable often output by product managers, testing the ability to write text. Papers long, do not understand the document everyone is offensive, so the ability of writing is also very important.

As a product manager, the output represents ideas and represents the implementation focus. If the output is not clear and clear enough, there must be deviations in the implementation of the butterfly effect will naturally occur.

6. Think Innovation

Why do you think in front of it? Only the demand and market thinking in order to produce innovative products. If the product manager loses his habit of thinking, he also announces quite a death penalty. Crank, whims is the necessary ability, but also to find the details of life is also indispensable. Often ask yourself: "Why this design, if so what?", "There should be this function, why not design? What is the reason?", "There is no better solution" and so on. In the continuous thinking, creativity will arise spontaneously.

7. Macro and micro

Today, where user-centric experiences are popular in the city, many product managers just scratch the details and do some interaction or user experience planners do, which is wrong. UED thinking needs to be available to all levels of members, and product managers should be able to relax and not be biased towards either. The details of the product determine the success or failure of one factor, but not all. Product line decided to have a macro planning, ability to predict problems, the product experience determines the point can not be put away from the bad experience, so the product manager to work with macro and micro two attitudes, a good grasp of the scale in order to make the entire product line Healthy and virtuous cycle.

8. Logic Analysis

Product managers need sophisticated associative skills that require a logical analysis of the product's various processes or things. A lot of products are composed of complex logic, thinking a lot of intersections, a single analysis of thinking is obviously not satisfied.

Analysis capabilities are mostly in the market analysis, competing product analysis, data mining, interactive design work. Analysis, you can get the conclusion of the product, so as to promote the product to a better direction.

9 insight psychology

Product managers need to be familiar with psychology-related knowledge, analyze user behavior, understand the psychological changes behind behavior, and conduct user research. In everyday communication, it is necessary to get an insight into the psychology of communicators, both in user research and in the communication process.

Clever use of psychological knowledge can bring more value to the product, the product itself is more close to the user, it is easy to resonate.

Communication skills

Communicating with people is often done by product managers, clearly expressing their own ideas as necessary capabilities, and having better affinity and sense of humor. No team member likes to work with a serious, unfriendly product manager. In the case of a team problem or slump, a well-connected product manager can more easily reverse the situation and encourage members to return to normalcy.

There is a set of low cost and high return communication skills is a good product manager tool.

11. Organizational management

Things or problems in the process of dealing with the product is the product manager's routine, the priority of everything, the organization and management of complex things is very important, the product manager manages not people, but the product, so the product involves Every work must be managed.

Product managers who do not have the ability to manage the management are confused about the development of the products, they can not predict the problems and can not arrange the tasks correctly. This will make the products unable to develop healthily.

In the product process, each session will output a large number of documents and files, how to manage? How to coordinate? How to plan? All need to organize information to make decisions.

Marketing

When the product is on the line, the product manager will be relieved, but only for a rest, because there are marketing efforts behind, so how to market the final product, so that more users, but also the product manager to consider part.

Therefore, master more marketing methods is the product manager has the ability. Some product managers will not be involved in this part of the work, but the product's parents are you, you have made him a star, how to operate, how to make it a household name star is your responsibility, the right to help other departments to complete marketing Strategy.

The above is a summary of the experience in personal work, looking forward to help the audience, welcome to learn more product experience, and can focus on my Sina microblogging exchange.

© 百 晓 生