Product Manager needs to output documents

Article Source: Public account Bluemidou Author Blues

In Product manager recruitment requirements, often see the word is: product solutions, product requirements, project management, user research, communication skills ... The output of a document is one of the most straightforward embodiments. Yesterday and the graduate product manager said the output of the mail, everyone is very busy in the company, most people can not communicate with others face-to-face, in addition to our products, other colleagues know our process, many times is the document, the product from the project to the line, each stage needs to have the document output.

The following 7 phases explain which documents the product manager needs to export.

1. Project Stage

The product manager needs to carry on the market analysis, the user research, the competition product analysis and so on, the output document has:

Market and Competition Analysis Report: Market capacity background, competing products data, operating procedures, user experience, advantages, user composition, etc.

User Research report: This part of the content of a lot, according to the actual selection of specific methods to output different forms of summary, such as questionnaire research, user interviews, user observation, brainstorming, and so on; the question to consider is what type of user is this product designed to meet? What is the problem with the user? is to improve efficiency, or more fun?

Product Evaluation application: In the above market and competitive analysis, user analysis on the basis of the application, including project background, project objectives, product shape, project input and output.

2. Product Demand Phase

After the success of the project, began to enter the product demand phase, at this time will be more in-depth analysis of user needs, prepare the following documents:

Product planning requirements, including: product objectives, requirements overview, product logic, the main functional characteristics, numerical planning, product interactive design draft;

Data requirements Documents: Product Key indicators, index system, calculation logic, data reporting, report style, etc. the aim is to evaluate the product, analyze the user behavior data, and provide the decision reference for product optimization.

Product Operation plan: the product launches the strategy, the product operation backstage design, the product marketing promotion, the content operation, the operation work arrangement, the continuous operation optimization and so on;

Customer Service documents: Including product description, product logic, users may encounter common problems and other content, if the product is relatively complex, need to conduct on-site training guidelines for customer service;

3. Development implementation Phase

Product Progress documents: Many of the company's product managers, project managers are the same person, so the product manager will follow up the development process, the timely output of the progress of the mail;

4. Testing phase

Product experience Mail output: During the testing process, the product manager to the product Test experience, clear test key points, output experience mail, pay attention to the data test part, ensure accurate data reporting, after testing the product optimization improvement document;

5. Grayscale Release

Gray-Level confirmation message: Before the grayscale release, combined with the previous documents, check whether the product is available? Is the gray logic clear? Does the product's risk have any circumvention? Can the product data be reported correctly?

Product Experience Report: In grayscale release process, the product manager must follow up the product experience in time, such as internal colleague experience, first gray user experience feedback, product usability test, etc.

Data Analysis Report: According to the daily output, according to the established product objectives, in gray scale to assess whether the product is to help achieve the goal, meet the established standards, and then continue to volume;

6. Officially online

Online Summary: The product line is definitely a milestone, when the product manager needs to output product Summary report, experience, find problems, thank project members.

7. Product operation

Product Operation Report: According to the time, there are daily, weekly, double weekly, monthly report, the respective product importance and stage, the operating rhythm is different, select the appropriate output cycle, the proposed new product line in the early days, by day output data daily, weekly product analysis week. General reports include: Current product data indicators, data trend analysis, competitive comparison, product experience analysis, product iterative optimization progress.

In the continuous operation of the product, data analysis, user CE, user feedback collection reports, and so on throughout.

-Product Stages Document output

I am Blues, a simple, sincere, enthusiastic person, done sales, marketing, user research, data analysis, product operation ... The product experience has the ultimate pursuit, like reading, movies, travel, make food, welcome to listen to my public platform, welcome to exchange.

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