Product managers are passionate about products

Product passion is really important, but it seems that not many people care about this matter. In fact, product passion is a top quality product manager, perhaps people think this is obvious, because most of the professionals I contact with the product is full of passion.

Recently, the Internet industry has been the pursuit of profit-seeking phenomenon. I'm not sure this is a new dotcom bubble, but it's certain that the new product companies are growing, even more than the late 90, before the dotcom bust of the last century.

When countless people came to Silicon Valley, they were daydreaming about getting rich overnight. As long as they can get huge profits quickly, they don't care about the value and meaning of what they do.

I have a hunch that history is repeating itself, but the problem is different. This is a strong momentum of the mobile terminal market led by a series of serious problems.

These new companies lack a vision, thinking that developing a mobile application equals opening a company. They only want to open the application, once the consumer recognition, the company sold a high price.

The objective reason for this phenomenon is that the threshold for opening a company has been greatly reduced. The cost of developing mobile applications is fairly low. Of course, only a handful of these apps survived, mostly just gone, and I'm not interested in them. I just want to compare the two types of entrepreneurs with the vision of a product: a long-term vision, development and application is only one of the steps, the other does not have the vision, just want to shoot a place to change.

Let's look at three newly established companies:

Read It Later (developed a multiplatform synchronous offline Web page reading tool with the same name) developed a very successful mobile phone application, but founder Nate Weiner is dissatisfied with this, and he wants to be a leader in content-transfer shifting. Allows users to read content on any device at any time, regardless of whether the user is online or not.

Flipboard has developed a top-notch ipad native application (a revolutionary social news application), but founder Mike McCue is not complacent and his vision is to radically change the way people use the media. He believes he has just taken a small step in his quest to achieve his vision.

Lytro (who designed the world's first light field camera) did not develop mobile apps, but founder Ren Ng has a new generation of digital camera patents, not only to bring consumers a cool electronic products, but also more likely to subvert the entire industry.

The common feature of these three companies is that they all have a founder who is passionate about their products. They're not obsessed with just trying to make a quick buck on some application. They know that their entrepreneurial journey is only the first step, to finally achieve their vision still need to redouble their efforts.

In the last few weeks, I've seen 6 entrepreneurs in a row. Unlike these three-bit, they only want to develop a user-like application. I asked them what they ultimately wanted to achieve through these apps, and they were all at a loss.

Our industry is constantly developing and becoming more and more like the film industry. Countless people in the film, the audience is not 睱, only a few films successful, our industry is the same, such as network casual games. Good online gaming companies aim to open up bigger markets rather than focus on a single game.

If you're like me, thinking that building a great product company is a marathon rather than a sprint, you have to have a vision worth sticking to in order to retain talent and keep customers.

While I'm talking about startups, that's true for big companies as well. If you want to create new business for your company, you need a good vision to guide your employees. You need to show your team, executives and shareholders that you have a long term strategy and need to prove that you have enough passion to drive the whole company.

Making the product team passionate and passionate is an important task for product managers, called product preachers. In the following article, I'll talk about the skills the product preacher needs, but one thing will never change-they have to have product passion.