Product managers can go shopping at Ikea.

Due to the fragmentation of time is serious, resulting in writing micro-blog with http://www.aliyun.com/zixun/aggregation/8793.html "> traditional blog relationship, some of their own sporadic thinking summed up on the microblog (address: http:// T.SINA.COM.CN/RICHARDCHANG1). Today is still the time to write some of the recently written about Ikea thinking to tidy up, welcome to exchange:-)

1. Finally, the first formal visit to Ikea, on the one hand feeling that Ikea's brand management done well, the store almost and abroad to see other IKEA store feel the same. On the other hand also think of just 5 years ago just joined Tencent when the first thing is to Ikea to buy furniture, history is really magical. Visit Ikea in the process of Product Manager occupational disease attack, began to IKEA store design ideas and internet product planning Operation contrast, also took n photos, contributed to these micro-blog serialization.

2. Planning and operation of Internet products from Ikea shop design: Finally, some of the photos taken by Ikea were turned out, and a few of them were picked up in a consistent way with the principles of the previous work for discussion and sharing. For example: Rather than giving users a cold list of items, how about trying to give the user the imagination with the means of emotional operation? The following picture is specially targeted at the housing tension of the urban white-collar people warm to build a model room.

3. Emotional marketing is a lot of Ikea, such as the last posted 55 square meters with such 4 pieces of text board, above is "Welcome to our home" and the specific layout of the map, the following is a specific text in the reader's mind sketched out a very easy to resonate with the scene-"Shinshire + Li + flying warm three home."

4. The introduction of IKEA model used the first person to tell the story, in a previous article on Taiwan Electric Company Payeasy is how to do emotional marketing with a copy of the article also mentioned similar reasons. Read the following short, powerful copy:

"I am single, I am happy

Owning a house in Shenzhen has always been my dream, finally realized. Although very small, but here is the place where dreams begin. The use of all available space to meet all the needs of life, warm and comfortable.

25 square meters, I built a home for myself. "

When a user brings himself into this piece of text, he will have the effect of a similar endowment, feeling that he is the owner of the furniture, and is willing to pay a premium for it.

5. Since Ikea is indeed a bit like a maze, it will give people the idea of finding an exit. The interesting point is that it is posted on each emergency exit door-"It's OK to change your mind". Similar to many of the electric dealer's web site to reduce the "cart abandonment" and the measures taken, but also promote the privileges of IKEA members.

6. The following is a good example of a photo from Ikea, which was summed up in the 6th, "making it easy to make difficult shopping decisions" by summarizing a blog post named 2010 of the top hundred experience topics in the U.S. In order to help the user decide which mattress should be selected as soon as possible, this large table in a conspicuous position is very meaningful.

7. Ubiquitous membership-profit model premium subscription is a classic, which says Tencent should have the world's largest monthly fixed-pay subscribers, and the QQ membership program is a good example. But if the broader membership model is extended to cover loyalty marketing, a lot of cases can be found around, and the Ikea club below is doing well.

A source of Http://webkeji.net/2010/11/lessons-learned-from-ikea