Product managers should never emphasize difficulties with me

Straight Leng Leng out of a very poor user interaction 12306 official website, there is no "grab" experience, at the same time in order to save trouble, abruptly appeared at the top of the page a ticket installation plug-ins

Such a bad experience is not over, so I try again when the above process, even the message prompts to install the plug-ins are gone:

Of course, I am very very angry, in the cheetah home page, unexpectedly appear this does not attach importance to user experience, save yourself design! So, I cheetah products in the micro-channel group began to freak !!! (omitted here 500 words)

The user experience, must be consistent, consistent! When you tell the user grab the train ticket on the home page, click after entering, it should be to grab the train ticket to enhance the experience, whether it is to enhance the function guide or more powerful ticket-grabbing interface , Absolutely can not just throw the rough interface 12306 to the user!

The product manager should never emphasize the difficulties with me. There is no need for the product manager to exist without difficulty. The product manager's role is to solve the problem and improve the user experience in difficult situations, rather than to think that all of these handicapped experiences are reasonable Just because of the difficulty!

In short, the product manager is to solve the difficulties, rather than elaborate difficulties!

When I asked why the first page into the 12306 installation of tickets to plug-in tips, but not the second time (this will allow users to wonder, where do not know where to install, called the inconsistency of the entrance, under Times alone). I got this answer:

This is the previous strategy, a 24-hour pop-up time. Just passed, this strategy can be changed.

This is a very confusing reply. Sounds plausible: This was the case before, a product manager who had nothing to do with me, how aggrieved. . . . Unfortunately, I was a storm seen people (ha ha ha ha), I have seen such excuse too much (in the past I also take this to defend myself). I asked:

This strategy is reasonable? Unreasonable can not take the initiative to change it? Even if it has its rationale at the time, but when the entrance into a click on the home page, the logic can be moved intact without being mind it? Does it make sense for logic to justify user feelings without considering it?

Such persuasion or self-protection is not easy to reflect on people, so I asked:

Have you heard the story of the fifth monkey?

I found that the number of people heard is not much, so I put the story of the fifth monkey posted to the micro-channel group:

Five monkeys were kept in a cage with a bunch of bananas overhead and an experimental device fitted with an automatic device.

Once detected, a monkey is going to take bananas, and immediately there is water spray to the cage, and all five monkeys will be wet.

First, monkeys want to get bananas, of course, the result is that every monkey is wet.

After each monkey in several attempts, found no other way.

So the monkeys reached a consensus: do not go get bananas to avoid being sprayed with water.

Later, the experimenter released one of the monkeys into a new monkey A.

Monkey A sees the banana and wants to get it right away.

As a result, the other four monkeys K sea meal.

Because the other four monkeys think the monkey A will harm them to being drenched, so stop him to get the banana, A try a few times, though was hit the first bag, still did not get the banana.

Of course, these five monkeys are not sprayed with water.

Later, the experimenter released another old monkey and replaced it with another new monkey B.

This monkey B saw the banana, is also unable to wait to get.

Of course, as the situation just happened, the other four monkeys K B meal.

In particular, the monkeys playing a special force that (called the veterans bully recruits, or a wife into a doctor ^ O ^).

B monkey tried a few times always beaten miserable, had to give up.

Then one by one slowly, all the old monkeys have replaced the new monkeys, and we are afraid to move that banana.

But they do not know why, only know that moving the banana will be flat monkey.

The hardest part of making a product is keeping it sharp, but the most needed thing is keeping it sharp. Continuous reflection, continuous self-challenge, is an important way to maintain the sensitivity. If one day we become the fifth monkey, we do not know why we used to be like this. It is terrible to know that we are just sticking to the rules and not trying to make changes.

The greatest role of product manager, from constantly changing unreasonable experience, lead us to maintain the sense of purpose and direction. If it is just because it was the way it was before it could change, what value would a product manager have?

So, in the future, I will defend myself with the preexisting things that are not good for me, and I will ask:

Are you the fifth monkey?