Publish a Footwear consumer traffic report

According to the relevant information, there is no doubt that Amoy, good music is the Crown runner-up, but the industry's black Horse is the best international investment in the best shopping online shoe city (UV133 million) first into the list and high ranking third, Belle official shopping website Amoy Show net also to 890,000 UV ranked 5th place.

You can note that on July 15, 2011 Tesco online shoe City just officially online, and previously the site has been the form of group buying site. To the new station status on the line of the month that killed into the footwear of the first 3 of the flow, excellent shopping online shoe city is a black horse.

"Ranking of consumer traffic in footwear, in particular, the top three ranking has always been relatively stable, this time, the newcomers to buy online shoe city Coujin The top three, like a South American Amazon butterfly flap A few wings, two weeks later caused a tornado in Texas, And Belle is no doubt is to release that only cause the shoes of the tornado butterfly behind the people, is affected by the whole shoe class. "There are those who comment.

The tornado continues.

August 9, the major sites at the same time exposure to a suspected superior online Shoes City CEO Xuejun sent the "celebration of excellent purchase Day Order Breakthrough 1000" internal mail screenshot, the screenshot shows that the purchase of the online shoe city on August 8, the number of orders for the first time more than 1000, from the site to switch from the Group purchase page to the Customers page just 25 days.

It was not until August 19 that the email content was confirmed by Tesco's online shoe city. It is also the day, the hundred-Li flying the butterfly again to throw a blockbuster: hundred Li official business to Amoy Show Network (www.topshoes.cn) and the purchase of online shoe City (www.yougou.com) merger operation, Amoy show net original member migration to the best online shoe city.

You buy online Shoes City CEO Xuejun revealed, Will Amoy Network merged to buy online shoe city is the first hundred Li Investment commitment part, however, the implementation of the plan ahead of time, and the reason for the implementation of the best shopping online shoes on the performance of the city: August 8 on line 25 days day orders that thousand, August 10 online 27 days daily order number breakthrough 2000.

According to the Analysys International July Footwear Consumer website Monthly UV data, simple calculation can be found on the online shoe city plus Amoy Show net UV Total breakthrough 2 million, although more than Lok Amoy nets, good music to buy more than 8 million of the UV data there is still a gap, but has been opened with the fourth name of the shoe library distance (name Shoe Library July UV 1.01 million), The Footwear consumer market group is clearly differentiated.

Excellent purchase of online Shoes City Marketing department director pointed out that the site will not simply pursue high flow, the current site is more concerned about the consumer experience, the activities of the requirements for excellence, so that consumers get tangible benefits for the fundamental: "On August 8, the site held a sports museum merchandise full 99 yuan minus 50 activities, This is also a series of activities to create a new site order volume of the new high, and currently carried out such as ' 99-dollar famous seconds Kill ', ' Indiana Raiders ' effect is also obvious.

The official stressed: "Vertical companies want to win in the melee, in a cost-effective way of marketing more effort at the same time to take into account the user experience, Word-of-mouth is a long-term foothold of the fundamental, for this excellent shopping online shoe city launched a variety of promotional activities are adhering to the principle of practical work, not because of the strength of group buying concessions to raise prices , all promotions are made quickly known to consumers with the simplest rules of activity. ”

Shou, an international analyst at Analysys, points out that, judging from the current market performance, through the issuance of coupons, hard wide, sem and EDM marketing, combined with a variety of promotional activities in the station, you buy online shoe city comprehensive exerting force has been preliminarily achieved: "Amoy Show Network flow and users merged into the market will further consolidate the top three position , it can be seen that you buy online shoe city management team is not unfamiliar with the e-commerce market, a small test of various means has achieved results.

But there are people familiar with the footwear industry, said that the good music buy, Amoy are claiming that day orders too million, excellent purchase of online shoe city Although the acceleration is good, but compared with a lot of road to go, "to buy online shoes city, when to rely on the advantages of hundred-Li thoroughly stimulated, is really pry shoes, such as the industry, This time span is likely to really determine the footwear consumer hegemony.