published a newspaper pavilion agricultural products Introduction

Recently, Beijing newspaper and Retail company published a newspaper pavilion agricultural products from the introduction of the project, the project introduction shows that the newspaper and retail companies are transforming its coverage of more than 2000 newspapers and kiosks in Beijing, making it the logistics of fresh agricultural products from the point.

Talking about the logistics from the point, most people are not unfamiliar, many electric companies have express themselves point. But the newsstand has become a bit of a surprise because, in people's minds, traditional retail kiosks are just small urban utilities that offer newspapers, magazines, books, drinks and snacks. Therefore, the transformation, so many consumers are full of questions, then, the newspaper kiosk from the point is how to operate it?

According to its project introduction, the newsstand will provide agricultural products from the mention, temporary storage and corporate publicity services. In other words, consumers in the online after a single, you can choose the nearest newspaper kiosk as a station to receive express, after, consumers can have their own choice of time to the corresponding newspaper kiosk from the article.

Why did the post launch such a form?

The newspaper Pavilion chooses the agricultural products and fresh product as its own object, this is related to the upsurge of fresh electricity dealers, some other express companies have to battle the cold chain of electricity, and has made a phased breakthrough, as a competition, everyone wants to be a piece of fresh electricity business. Therefore, the postal move is to compete for business, with the market on the real demand for consumers, while catering to the electricity business hot spots, there is enough reason to arouse people's attention.

The motivation seems to have been obvious, but is it possible to do so in the course of implementation?

First of all, the coverage of the newspaper pavilion is relatively wide, flexible, to meet the consumers in time and place of the diversity of choice, and, because can choose a shorter path, no doubt for the distribution of reduced costs, this is certainly the advantage.

But a deeper torture may not look very beautiful. In the form of self mention, newspaper pavilion is only temporarily for safekeeping, that is to say, when the courier package in the newspaper booth will have a stay, so that the distribution process more than a stay of the link, so it must be retained for the gap time pay a certain fee to the newspaper pavilion owner, otherwise, no one is willing to keep. If the retention costs can be offset by a scheme that does not have the optimal route to distribute, it can reduce the cost of delivery, and the question is, really?

Of course, more importantly, as fresh products, in the newspaper pavilion so there is no more reliable preservation measures of the place to retain a few hours, the product freshness will inevitably greatly discounted, consumer experience also along with the loss. From the balance of the two considerations, will the post increase the construction of the newspaper Pavilion Preservation measures? Once invested in doing so, the cost naturally increases, how to guarantee real profit?

In addition, for consumers, the location of the newspaper kiosks may not be closer than the supermarket, if only to allow consumers to choose to buy ordinary raw products, perhaps they prefer to choose a nearby supermarket. And in order to attract consumers to order, there is no doubt to choose a more distinctive fresh products to hook up the consumer's desire to buy, that is, the most important post needs to do with the quality of business cooperation, and the current relatively distinctive fresh businesses on the one hand, apart from the construction of logistics and distribution, More is the choice like Shun Fung has rich experience of business cooperation, the post has enough chips to negotiate with the merchant?

10,000 step back said, if the above problems are resolved, the order is coming, but, how can the newspaper pavilion to accommodate such an area? Newspaper Pavilion into a transit station, that is not and will face the problem of expanding space? In Beijing, the expansion of the transfer station area, no doubt than the expansion of the warehouse more to burn money, who can afford?

In a word, the newspaper pavilion has come from the point of view, from fresh cut into, facing various problems, its own does not have too much advantage to say, although the model is good, by virtue of its natural paper advantages, can be a lot of fresh products enterprise landing propaganda, but once put to the reality of torture, short plate obviously visible, profit is a very big challenge, This is doomed to the path will not go too smoothly.