Publishers are subject to the channels. This situation is getting worse after the power quotient is strong.

Phoenix Linkage Culture Media Co., Ltd. President Zhangxiaobo on its microblog: "My company salesman to a book in Suzhou Wholesale business, inadvertently found a secret, the wholesale from the book site a large number of low discount books, and then back to the original publishing house or publishers to earn the difference." ”

The practice of book wholesalers stems from two reasons: publishers to three main channels of sales-Xinhua bookstore, Wholesalers, electric dealers in the implementation of a different purchase price; the price war of electric commerce disturbed the price system.

There is a line of data is circulating, Xinhua Bookstore's purchase price is basically in 60 percent, wholesalers 55 percent, the electricity quotient can be low to 40 percent. However, different publishers have different bargaining power, this purchase price can not be generalized.

The reason for the lowest discount to the electricity dealer, a publishing company Mister said, "because and the electrical business has long formed the cooperation inertia." "Online sales must be low prices have become the subconscious consensus of consumers." Publishers have given the dealers more favorable prices from the start, and the rules publishers have been unable to change as the market position of the electric dealers intensifies.

Now the electric dealer has gradually become the main force of the sales channel. In the last century, wholesalers accounted for almost 50% or more of the total books sold. Information opaque, data is not informative, but also enjoy 100% of the right to return. And now, Xinhua bookstore, Wholesalers, electric dealers basically formed 3 of the world's sales pattern.

The publishing business mentality is contradictory.

The presence of electric dealers did broaden the sales path. Have fully enjoyed the interests of the publishers of the fair evaluation, when, excellence, Jingdong and other sales data is transparent, compared to the chaotic private wholesale, management is also very modern. It is important to reject piracy. For a long time, the publishing circles in China have been working for piracy, thus hovering in the low profit space.

But the savage growth of the electric dealers has also disrupted the price system and market rules.

To "as long as the scale do not profit," the head of the east, and again to drag the industry into the battlefield price war.

At this time, people will find that the book is always a price war striker, but only as the electricity business site to attract user viscosity, because the book profit is meager but users repeat the purchase frequency is high. When the electric dealer does not take the book as the profit category, does the Bookseller have any means to restrain it effectively?

There have been extreme cases of excellence in 2009 and Phoenix linkage (when the Republican linkage) lawsuit, from the outstanding cost-price dumping Republican linkage of the book.

What makes Zhangxiaobo puzzled is that the courts seem to be unable to support booksellers, who believe that the behavior of superior Amazon does not constitute unfair competition. This partly reflects the lack of industry norms in China's business laws and regulations.

There is no doubt that the future power of the electric business is the general trend. This must change or has changed the publishing chain on the market body's interest weight. As the publishing industry of Gome, Suning, publishers have been more bargaining power.

Publishers in the face of author resources and sales channels, are in a passive, weak market position.