Pudding Mobile CEO Lei: to success or failure of the hero venture in the persistence of

(Konishi interview room 103th) Konishi words: The road of entrepreneurship is full of temptation, may be a few immediate benefits will let some once vowed to the entrepreneurs betray the ideal, embark on a road that does not belong to oneself. And based on the long-term entrepreneurs, will certainly defeat the opponents on the road, to the ideal shore.

Dr Lei, founder and CEO of Pudding Movement

Mention Pudding Mobile CEO Lei, many people are more accustomed to call him "Dr. Xu." As the top of Tsinghua University, Lei himself never stopped thinking about the trend of the industry since starting a business. With the classmate to do chip design, to join Kai-Fu Lee's Innovation workshop as the Strategic cooperation Department general manager, the ultimate creation of the pudding move. With Lei own words: "Entrepreneurs have no formula, but the trend of industry development is really not to be missed." ”

Ten years ' Advanced Lei and Internet for the first time

1992, Lei walked into the school gate of Tsinghua University, since then in the Electronic Engineering Department of the Shuoboliandu read for 10 years.

As a student, Lei first contacted the internet to work for 1996 years. That year coincided with the Atlanta Olympic Games, Lei for an internet company to do an Olympic project planning. At this time of Lei may not have thought, oneself from this moment and the Internet knot bond.

Because of professional, Lei first choice of entrepreneurial field or chip industry. During the school Lei met a few like-minded classmate friends, with the Chinese semiconductor industry, the arrival of the golden Decade, in 2001, Lei and these seniors together to create the same side microelectronics company, and henceforth in the hardware field is nine years. At that time Lei was still studying for his doctorate.

Nine years of entrepreneurship from hardware manufacturing to software creation

"The first venture, although not in the Internet field, but the hardware and software itself is the IT industry closely linked to the two major industries." "Indeed, as Lei said, in the years of his work with microelectronics, he has been vice president of the CTO, and the overall grasp of the industry has become increasingly sophisticated and comprehensive."

"The hardware industry is not really a very easy entrepreneurial environment," Lei found in the chip research and development process, hardware is a huge investment and a long payback period, for many years, few investors are willing to invest in this industry. "The cost of the chip depends on the size of the market, and the larger the cost of the shipment, the lower. In recent years the homogeneity of the hardware is becoming more and more serious, it is more difficult to form the differentiation advantage in the chip industry than to do the software. ”

Although the same side microelectronics has a strong national capital and resource background, was Lei smile is a "lie also make money" industry. But in the face of the cycle of work flow, Lei has been thinking about the pain point in the industry. Until one day, he found that there is a new area can be a good solution to chip production problems faced.

It is the mobile Internet that attracts lei.

While hardware development is also following Moore's law to make chips, Lei sees that the mobile Internet industry's products will be replaced in a very short time. "The software you produce may need to be iterated in two weeks, assuming that the enterprise has not yet launched a new version of the product for two or three months and is basically losing its competitiveness in the industry." ”

The new model in this field gives Lei a chance to see. After leaving the same side microelectronics company, Lei did not rush to start two times, but joined the innovation workshop of Kai-fu Lee. Although Lei himself will be working in the innovation workshop is called "recuperation period", but it is these months of preparation to help Lei completed two of the full concept of entrepreneurship.

November 2010, Lei official establishment of the pudding move.

Four years to explore the use of 020 layout two times business

Exploring the opportunity for lei to create pudding moves, we can go back to his school days.

"When I was in school, I went to eat McDonald's and found that a lot of coupons were saved when I wanted to buy them." "Such an accidental cause sparked Lei's thinking about paper coupons, until 2008, when the advent of the mobile Internet gave Lei a platform to change everything."

"The convenience of electronic coupons, environmental protection and dissemination of more than traditional coupons, the rise of mobile internet let us find the opportunity to make this product." "At the beginning of the 2011, Lei's pudding movement helped McDonald's make an official version of the electronic coupon app, which immediately caught the attention of other catering businesses and settled into the electronic coupon model."

But with the continuous expansion of the pudding coupon, Lei found the problem again. Many food and beverage enterprises coupons are often "0-point", and this phenomenon with the continuous influx of merchants more and more, it is the first McDonald's coupons into the flow of stability in about 40%. This let Lei realize, than the merchant's "more" than the service "fine".

Soon, the pudding coupon developed a second development strategy: fine.

Lei used two years to analyze the market: to study the user's mentality of product use, the purpose of custom coupons for merchants and even the way of buying a website. By the year 2013, Lei has made the app a "local boutique fast-food chain" platform.

Until April this year, another fast-food giant, KFC, also announced cooperation with pudding, and in July officially issued electronic coupons online. By this time Lei felt that his electronic coupons really formed a change to the entire industry.

20 years of accumulation of entrepreneurial road to adhere to do their own

With that high-spirited, just enter the campus of their own compared to the present Lei still do not think they have completed the dream of youth. But he is convinced that he has been on the right path.

"As long as you open the App Store, you can see that there are few other competitors in terms of coupons, except for pudding products," he said. There have been media reports, a brand in the same industry in order to promote the spread of thousands of people, and we are now in this area of the team is only to maintain around 10. The formation of brand influence is like a marathon, pudding moving boutique positioning to ensure the user's experience, a reasonable team structure to help companies control the cost, this is the Pudding app on the iOS platform for success. ”

Regarding the future, Lei also has many ideas, "the coupon actually is not the trade sex product, it does not have the cash value, in the future we will introduce the electronic voucher class product for a long time." "Lei that the current pudding movie ticket is a very good attempt, because the movie theater's number of users, the network conditions are relatively mature, in the future he will also design more app portal for this area." "Through the further exploration of electronic tickets to complete a new round of layout, and ultimately let the whole industry because of the product of the pudding move active." ”

Looking back on their 20 years of study and Entrepreneurial road, lei feeling good deep. The accumulation of time made the man's expression more calm and calm. "Entrepreneurs should be prepared for the hardships of entrepreneurship, many people in these years have been some entrepreneurial myth ' brainwashed ', in fact, not so easy." The media will focus on the successful founders, and the spotlight will always shine on those who are successful, and the circle is only a hero in its success. ”

Beyond that, Lei also believes that people who are able to persevere are the most likely to succeed under the wave of mobile internet. "Entrepreneurship is a long-term process. If your goal is just a few opportunities in front of you, you will find yourself almost full of opponents, but if you set yourself a long-term goal, or even a 10-year product vision, you will find that there is no decent opponent around. Deep cultivation of a field will let the whole industry to your brand form a sense of identity, so entrepreneurial expensive in insist. Walking on the road, sometimes very lonely, but must believe in themselves. The