Absrtact: Yesterday, the Internet small household electrical appliances brand puppy electric appliance announced will carry on the unconditional full free warranty policy to its small household electrical appliances product. This policy will not limit the quality of the product itself or the user caused by man-made fault, as long as the problem all by the manufacturer
Yesterday, the Internet small household electrical appliances brand puppy electric appliance announced that it will implement "unconditional full free warranty policy" for its small appliance products. This policy will not limit the quality of the product itself or the user caused by man-made fault, as long as the problem is all by the manufacturers to give free warranty.
It is understood that this "unconditional full free warranty policy" in the home appliance industry is unprecedented, and this "free" not only includes the replacement of products for users of parts and components costs, manual testing maintenance costs, artificial service costs, but also exempt from the user's home to the factory repair center round-trip logistics costs, Users only need to wait at home to pick up goods delivery.
All FREE Maintenance policy
It is understood that the puppy electric launched the "Hi Repair" service is not only the most characteristic of its unconditional free, but also because of its first time in the domestic use of reverse logistics. Service process for the user contact Dog customer service, the puppy will be through the internal ERP system and Shun Fung Logistics system docking, and eventually door-to-door pick-up information sent to the nearest users of the Courier mobile Terminal. Courier received information, contact the user to pick-up, the machine through reverse logistics back to the puppy in Beijing headquarters of the hi-repair-central maintenance warehouse, and into the Hi-central maintenance center repair. Finally, after the product is repaired through the forward logistics to return to the user hands, courier costs are borne by the manufacturers. This kind of after-sale maintenance is very rare in China at present, especially for the small household appliances maintenance industry is a great impact.
Puppy Electric founder Tan Chong said that the 1999 puppy electrical Appliances, 2007 settled Taobao tried to sell, is China's earliest net home appliance enterprises. At present, puppy electrical appliances have been 6 years in a row Taobao vacuum cleaner category Sales first, beyond the United States, Haier, Philips and other major brands, "Puppy Mode" has become China's small household electrical appliances Industry classic case. At present, through the logistics system, the puppy has achieved more than 90% of the domestic user coverage, I hope that in the future more logistics companies to join the reverse logistics model to create a better user experience.
And for "Hey repair" this unconditional free warranty policy, Tan Chong is also welcome peer follow-up, hope to be able to work together to remove the disease of small appliance after-sales service, he hopes puppy become a pioneer for small appliances industry maintenance to establish a good example.
Tan Chong in the interview with Sina home appliances, said, puppy electrical implementation of such a warranty policy is the biggest cost, the cost will not only include manufacturers to detect the maintenance of labor costs and replacement parts of the material costs, but also include the failure of the product back to the repair center, and then the repaired products returned to the user's home logistics costs, This high cost policy requires product manufacturers to implement higher quality control, thus reducing the problem of rework, which is also a reverse supervision for enterprises.
Tan Chong said that before puppy electrical products repair in about 1%, this is puppy electrical appliances in very high quality control conditions to complete, and now in order to reduce repair again, puppy electrical appliances again improve quality control level, for factory production line is a great test. Although the factory's passing rate may be a short-term decline, but the long-term cost of puppy electrical appliances is greatly reduced. Because in accordance with the "HI" service terms, each product repair costs up to hundred yuan, if the repair high, it is disastrous for the enterprise, so the puppy electrical appliances have to improve quality control.
He explained that the full free maintenance policy not only includes future puppy electrical products, but also covers all previous products. That is to say, since 1999 when puppy Electric was created, all products are covered in the full free service. Only the warranty period will be all free products, and more than three years warranty products, users only need to bear the cost of logistics, other services are still free.
and puppy electrical parts are ready for more than 10 years, so even a decade ago the product needs repair, can also find spare parts. If you are unable to repair, puppy or use a free new way for old users to provide a newer generation of products.