Q3: Samsung profits innovation high HTC Losses

In addition to the iphone5s of Apple in the spotlight in September, Samsung and HTC, the most prominent of the Android camp brands, also launched their own flagship models ——— GalaxyNote3 and Butterflys. But as the two brightest stars of Android, the two companies have had a very different financial performance in the past three quarters. The latest news is that Samsung expects operating profits to record high, while HTC has seen its first loss since listing. In fact, as early as August, HTC has issued a preliminary deficit announcement. Before the festival, HTC chairman Wang, interviewed by the south, said "HTC is not for sale," and said that the high-end machine market will be the one-and butterfly-series dual flagship model. In fact, in recent years Samsung has also "attacked" the iphone through this strategy. Wang called the biggest challenge in the quarter of October 6, Samsung Electronics released the three-quarter financial forecast 2013 years ago, this January-September, the company achieved a cumulative sales of 169.33 trillion won (about 970 billion yuan, 158.4 billion U.S. dollars), operating profit of 28.41 trillion won ( About 162.7 billion yuan, 27.3 billion USD). According to operating profit rate, Samsung Electronics major business, the most outstanding performance is still mobile phone as the representative of the "Information mobile business" ——— The first three quarters of the operating profit rate of 18.7%. In addition, the display business profit margin of 12.36%, semiconductor business is 8.61%. In contrast, household appliances business is somewhat passable, only 2.74%. But in terms of overall revenue and profit performance, the data hit a record high of Samsung's history. By contrast, HTC has suffered its first quarterly loss since its debut as a leading producer of high-end premium models for Android. On October 4, HTC released its unaudited financial report for the third quarter of 2013, which showed its revenue of 47.05 billion NT dollars (about $1.6 billion) in the third quarter, and a net loss of NT $2.97 billion ($ 101 million). This is the first time the company has seen a net loss since its 2002 IPO. "HTC really has the best technology and best products," said Wang, who is participating in a media interview with the Asia Pacific Economic Cooperation Conference (APEC). "When we communicate really better, consumers will know, because they can feel that our products are the best." "The biggest challenge for HTC," she says, is this quarter (2013 Q4), where companies are working to improve innovation and marketing. "Strengthen communication" and "double flagship strategy" parallel Wang "communication" that is "marketing way". In an interview before the National Day, Wang also told reporters in the south, HTC in the marketing level a lot of learning. She argues that HTC's use of different spokesmen in different regions is an effective attempt. In fact, in addition to the marketing level of reference and learning, HTC also began to change the product layout, the most typical example is the establishment of"Double flagship" strategy. As early as 2012, HTC launched one and butterfly two series of smartphones. However, the positioning of both is always somewhat vague. Samsung, the main rival, has since 2011 clearly established the "dual flagship" model of Galaxy and Galaxynote, with two models publishing cycles of about a quarter. It turns out that this approach has been effective against Apple's iphone's annual star effect and has gained its own market. At the beginning of this year, HTC also made a clear "double flagship". In mid-September, HTC China CEO Dong Junliang said the future of HTC will be the implementation of one series and the butterfly series parallel to the Shuangqishan ship strategy. One of the Htcone series positioning business, and utterfly positioning fashion, two series are mainly high-end consumer market. Wang also confirmed to south reporters that HTC will continue to implement one and butterfly dual flagship brand strategy. In addition, will also cater to the mainland market demand as much as possible in the layout of the end of the consumer market. [Related reports] Samsung denied a stake in the best Buy outlook for the four quarter, Wang said HTC will launch a variety of highly competitive products at the end of the year, including the new flagship model tailored to China Mobile 4G (LTE). As for Samsung, Q3 's earnings statement said that the fourth quarter was expected to surpass the third quarter, boosted by positive factors such as the official sale of GalaxyNote3 and the year-end sales season. But Samsung also points out that the saturation of the smartphone market could lead to a slowdown in Samsung's electronic profit growth, or face pressure from "shareholder withdrawal". As early as the two quarter of this year, the rhetoric about the saturation of the smartphone market has emerged. As the world's highest-share smartphone maker, Samsung will respond to the industry's focus. The "prescriptions" of analysts are mostly developing autonomous operating systems and cutting into terminal sales to help Samsung further expand its product sales and reduce costs, but Samsung officials have not responded to these claims. Samsung Electronics issued a statement denying the rumours until earlier this month when foreign media said Samsung Electronics was seeking to acquire a stake in Best buy in response to a possible saturation problem. In April of this year, Samsung Electronics and Best Buy to establish a partnership, began in the United States 1400家百 shop to open a Samsung experience shop, become the "Samsung buy shares" the start of the argument. Reporter Fangnan