Qin: A speech on the ecological trend of Chinese medicine e-commerce

Absrtact: August 16 News, Yang Health Network CEO Qin in the 2014 China International Conference on Electronic Commerce published a "Chinese Medicine e-commerce Ecological trend" speech. 2014 The annual meeting of Chinese pharmaceutical dealers held in Boao Conference for Asia, the theme of the conference is medicine

August 16 News, Yang Health Network CEO Qin in the "2014 China International Electronic Commerce Conference" published a "Chinese Medicine e-commerce Ecological trend" speech.

2014 The annual meeting of Chinese pharmaceutical dealers held in Boao Conference Center for Asia, the theme of the conference is "pharmacy mobile internet storm." The conference is one of the clubs (China Drug Retail Industry Information Conference), co-sponsored by the Chinese health information and the first pharmacy. The General Assembly set up "pharmaceutical and electronic Business policy and market environment analysis", "Pharmaceutical electric business platform strategic planning and sharing," mobile interconnection under the O2O mode sharing "and other issues, invited bat Electric quotient three giants, 200 pharmaceutical electrical business enterprises, integrated supply chain both ends Chiu Yujia Excellent enterprises to communicate in depth.

(Warm tip: This article for the first draft of shorthand, to ensure that the site guests original intention, without the omission, or a mistake, please understand.) ）

Qin, CEO of Hundred Yang Health Network

Qin: Good morning, dear friends! Today is very happy to have this opportunity to share with you and discuss the ecological development trend of Chinese medicine e-commerce, mainly in three aspects, China's pharmaceutical e-commerce development trend analysis, as well as the development process of the industry needs to establish some standards, including our hundred Yang Health Network proposed some solutions. We say that in the big data age each industry has its own ecological circle, the biosphere we around the consumer needs to have some personalized solutions, this personalized program is composed of products, this product needs to be standardized, the price of the product needs to be determined by the market but need to be controllable, These three aspects constitute the ecological circle of our industry, that is, standardized products, to market prices to enhance personalized solutions to the formation of our industrial biosphere, industrial eco-circle development process of our pharmaceutical e-commerce in the early days of the consumer internet this form appears, In the process of consumer Internet development, such as Baidu, Ali, the rise of such a big giant, more and more rational products more and more mature, this pattern has tended to stabilize, with the consumer Internet has become an ecological trend towards product industry, the Internet development, The concept of industrial Internet we say that information technology to promote the industry's resource optimization and information sharing, in this trend process there are a lot of business opportunities for us to explore together.

We will talk about the six trends of the ecological development of Chinese Medicine E-commerce, the platform of the mall, the outsourcing of logistics, the precision of the dissemination, the prescription of the hospital, as well as the organization of the loose and data indexation, six major trends I would like to share with you.

The platform of the mall, we say a valuable quality must have a core stable customer, this stable customer needs this mall characteristics of the product portfolio, in the mall to continue the development of light has these two not yet, we need to and this mall tend to the platform, with a variety of portable cooperation to open the trend of the formation of the trend of the platform, Platform of the mall is the customer's stickiness, our first mall is to flow in exchange for some sales this is not sustainable, so we want the mall needs a lot of platform cooperation to platform for sustainable development.

Logistics outsourcing, we say that the pharmaceutical circulation enterprises including the logistics warehouse to build hardware environment software including the requirements of the process of more and more standardized and professional, so in this process we say from the processing of orders, licensed pharmacists, including hasty logistics this piece of hasty decomposition, temperature and humidity control, The efficiency of the whole decomposition to the logistics and distribution links and transport links these special professional, including follow-up orders inquiries tracking service, we said that the entire pharmaceutical industry to participate in the pharmaceutical circulation enterprise threshold cost investment is particularly large, rather than its own built as outsourced.

Dissemination of precision, we say that consumers are now receiving more and more information, how do we put the information consumers need to get accurate information to push in place, we say there are evaluation of the structure of the user's behavior and consumer behavior of the depth of the mining relevance analysis of advertising this piece of consumer needs information accurate put in place , the spread of precision.

With the deepening of medical reform and the restriction of hospitals, the prescription hospital We say that the 1.5 Terminal Hospital, Hospital Pharmacy 1.0 terminals, social Pharmacies 2.0 terminals, hospital pharmacies called 1.5 terminals, 1.5 terminals are now generally the output of six or seven times times, the doctor's more practice policy has been enacted, and Beijing has issued a policy release. In the hospital, the hospital is the main subject of the medical treatment, which is the tendency of the prescription hospital to change its service-oriented charge.

Organizational loosening in China's eco-environment, the operation of brand enterprises needs to be done jointly by many Parties, wired under the cable also, offline channel with the promotion of the line from the offline channel to the store, online promotion to promote doctors and consumers, including relatives and friends of Word-of-mouth spread to consumers this line of channels this should be promoted more mature, This way of spreading online, including the official website display with the platform inside and outside the alliance including the Logistics service, just said the logistics storage and transportation customer service and so on, including online promotion public Relations Advertisement Organization Topic Plan Line Channel transformation each operation topic mutually independent, also may mutually alliance, this organization loose trend is also infinite, Some of our brand enterprises can do their own, some need to outsource. Our data indexation, we talk about the construction of marketing index system, our whole information statistics is not simple such statistics, should be multi-angle multi-directional multi-level analysis of the relevance, here is a picture of our advertising investment, television exposure this sales association analysis, this trend seems particularly obvious, is consistent , but we advertise the decomposition analysis with feedback, through the exponential decomposition we can see this effect accurately.

Let's take a look at the ecological development trend of Chinese Medicine electronic commerce, we are also thinking about the development of pharmaceutical companies to the present, in fact, we need to carry out a number of industry standards, first of all, we are talking about the standard of this platform of pharmaceutical logistics, we have just seen, we speak of logistics outsourcing, From the trial of licensed pharmacists to the control of the decomposition of GSP warehousing, to the delivery of transport, coupled with closed-loop distribution and call center for the establishment of professional services, this whole standard cost is particularly high, this is also a special professional we say since the establishment of outsourcing, the United States three major logistics companies, the three major logistics companies in the United States is actually covering 96% The coverage, so we need to develop the logistics center of E-commerce Development in China.