"Jing Jinlian" P2P network credit service platform formally launched

Wang Ying

On July 12, 2014, a peer-to-peer P2P network credit service platform called "Jing Jin Lian" was officially launched. The platform is known as the first P2C network lending platform in Wuhan with a national capital background.

Background of state-owned assets again involved in P2P, a hot topic in the industry. The industry believes that this phenomenon indicates the current hot situation in the P2P industry, suggesting that the pace of policy to speed up the faster at the same time will accelerate the transfer of the P2P industry from the Blue Ocean to the Red Sea. However, at the same time, the background of state-owned assets P2P enterprises lack of Internet genes, easily lead to investors rely on the "state-owned assets," concerns also let people not optimistic about its development prospects.

Three days on the line to push two projects

The Jingjinlian P2P network lending service platform was initiated by the Zhongnong Fund Holding Enterprise under the Chinese Academy of Agricultural Sciences (hereinafter referred to as "Zhongnong Fund") - Zhongnong Hi-Tech (Hubei) Technology Industry Investment Management Co., Ltd. In May 2014, Registered, the registered capital of 60 million yuan. Each investment is guaranteed by a state-controlled holding company and is secured by the CFCA National Bank of China.

However, "First Financial Daily" reporter learned from the State Enterprise Credit Information System (Hubei) website that the company registered capital is not 60 million yuan, but 10 million yuan. Its establishment date is May 29, 2014, and the date of issuance is June 6, 2014. There are two shareholders in total, each contributing 7 million yuan and 3 million yuan.

This reporter also learned that the platform declared "state-controlled holding company" for the city of Wenzhou Investment and Guarantee Company, the guarantee company is also the Beijing Jinlian peer-to-peer lending platform launched by the company Hi-Tech (Hubei) Technology Industry Investment Management Co., Ltd. Corporate legal person, invested 2.45 million yuan, almost half of its registered capital of 5 million yuan.

According to Beijing Jinlian insiders, there are three parts in Beijing Internet lending platform, of which, Zhongnong Fund accounts for 60%, Rongsheng Sheng and Holding Co., Ltd. holds 10% and Jinglianlian platform itself accounts for 30%.

As of July 14, the third day of the launch of the platform, Beijing Gold Alliance launched two projects, namely, the loan amount is 1 million yuan, the loan period of 3 months of garden enterprise loan business, and the loan amount is 2 million yuan, the loan term For a month of electromechanical business loans, all the bidding has been completed. The loan interest rates for both projects are comprised of two parts, 8.8% + 3% and 7.8% + 3% respectively, of which 3% is platform rewards.

Local state-owned P2P re-growth

This is not the first case of state-owned assets involved in the P2P industry.

On December 28, 2012, Kaixin Loan, a joint venture established by CDB Financial Co., Ltd., a wholly-owned subsidiary of China Development Bank, and state-owned large-scale state-owned enterprises in Jiangsu Province, was officially launched. The platform introduced the first batch of more than 30 supervisory ratings in Jiangsu Province, a class of small loan companies as a cooperative guarantee agencies.

On March 20, 2014, Beijing Ubisoft Financial Information Service Co., Ltd., jointly invested by Beijing Haidian District State-owned Assets Investment Management Co., Ltd. and Beijing High-Technology Finance Payment Service Co., Ltd., was formally established.

May 26, 2014, led by the Shaanxi Provincial Office of Finance, Shaanxi Financial Holding Group and the Shaanxi Branch of China Development Bank jointly set up a platform for social financial services Kim Loong officially launched. This platform cooperates with Shaanxi Credit Re-guarantee Co., Ltd. and Shaanxi Provincial Small and Medium-sized Enterprise Financing Guarantee Co., Ltd. to guarantee the capital security of investors.

On June 6, 2014, Anhui Xinli Investment Co., Ltd., a full-time operation and management financial unit invested by the Anhui Federation of Supply and Marketing Cooperatives (accounting for 95.76% of provincial share and 4.24% of provincial-owned subsidiaries), controlled and managed the state-owned assets The German P2P platform, the public finance formally launched operations.

State-owned enterprises frequent moves, P2P "national team" growing stronger. Hui Yong CEO Peng Yong said that the background of state-owned enterprises to enter the one hand, to bring credit to investors Endorsement, effectively enhance P2P platform credit; the other hand, due to inherent credit advantage, the return rate is generally lower than the "grassroots" platform , Thus effectively reducing the borrower's financing costs.

Wang Jianzhang, co-founder and chief operating officer of Guocheng Financial, also pointed out that the state-owned test-run P2P industry is to some extent a signal of regulatory approval, encouraging P2P industry innovation and affirming the P2P industry's complementary status in the financial system. "P2P industry market is very large body mass, is still in the blue ocean market, the Department of State-owned settlements will accelerate the speed of the Red Sea."

"This phenomenon proves that the industry basically approves of the P2P financial service model. If the regulatory details have not yet landed, enterprises with corporate information, customer resources and a large number of SME accounts receivable will want to try." Zero One Financial CEO Bo Liang on the "First Financial Daily" reporter said.

Lack of Internet genes or become the biggest obstacle

Yesterday, this reporter learned that Beijing-lending P2P online lending platform, the page can not be opened many times the phenomenon. The platform customer service to answer is: Web site debugging.

For the platform launched two borrowers so far, communication with customer service that the subject has the corresponding asset pledge, but the platform did not give any information. Platform customer service explained that: "Some of the information is to protect the privacy of the borrower, if it is my company's investors can visit our company."

This approach is clearly different from the grassroots information P2P lending platform. "Private enterprises are more aware of close consumer demand, more grounded, and its Internet genetic attributes are also stronger, while the financial background of state-owned assets more strong." Wang Jianzhang on the "First Financial Daily" reporter said that due to state-owned P2P platform Survival pressure is small, so the lack of intrinsic motivation of enterprises, while the inherent superiority of state-owned enterprises led to the platform can not let down, empathy.

In the era of Internet based on user's needs, it is yet to be observed whether P2P team can achieve great development.

Our reporter also noticed that Beijing Jinlian issued a large number of recruitment information on the network. Recruiters include a number of positions such as risk control commissioners, sales supervisors, receptionists, accountants, copywriting and legal affairs, among which, the sales executive recruits The number actually reached 20 people. Beijing Jinlian customer service told the "First Financial Daily" reporter, the company team has reached 200 people.

It is understood that the platform of Beijing Gold Network lending platform for the non-self-development, the system supplier for the Shenzhen Culture and Technology Co., Ltd. English Maixi Xiaofeng safety net loan system.

"The P2P platform is a comprehensive gathering of security, revenue, mobility and experience that can only be achieved if only four are balanced." Insiders said.

There are also industry sources said that as a result of the innate advantage of state-owned enterprises with credit endorsements, will lead some investors over-superstitious "State-owned assets." "Internet loan investors is a very complex group, each of the risk appetite and the degree of demand for security is different, if the superstitious state-owned enterprises go all out, can not be rational and qualified investors, can not afford the normal investment risk." Home Chief Operating Officer Shi Pengfeng told the "First Financial Daily" reporter.