Recycling second-hand electronic equipment is also a big data business?

In the League "2013 China annual Mobile internet Report" mentioned a point: in the third and fourth quarters of 2013, the domestic new equipment replacement of the number of equipment accounted for 56% and 59%, the machine demand to lead the new machine consumption, and the growth trend. In other words, in the future China will sell two new machines each, at least one of the old machine into the recycling market. The elimination of hundreds of millions of equipment each year is not only a drain of resources, but also a potential social hazard. Driven by the environment, the electronic waste disposal industry is becoming a kind of social demand gradually.

"Love recycling" as a "green TMT" concept of the start-up companies in China's second-hand electronic equipment market has been 3 years of cultivation. The company initially exchanged things, after a series of trial and error, in 11 turned to second-hand mobile phone recycling, and in 12 successfully received Morningside capital of the 2 million dollar a round. Over the past year, they have relied on cooperation with Jingdong, a store, and some of the line-dirty trade, which has made up one of the biggest players in the domestic recycling market for second-hand electronic products. It is also rumored that the company will soon have an investment from a very large international agency.

From the model, "love recycling" is a second-hand electronic equipment C2B trading platform. The user submits the old equipment to the platform through various ways, after the platform side's quality assessment, the equipment enters the B-terminal trading system, bids by dozens of licensed recyclers.

This pattern has three key points:

Channel. "Love recycling" collection of second-hand equipment channels are very diverse, users can use the same as Gazelle mail to "love recycling", but also in the cable under the cloth point of the city (such as Shanghai, Beijing) to enjoy the on-site service of quality inspectors. "Love Recycling" in the first-tier city transport hubs and large communities and shopping mall cooperation, almost 0 local access to these facilities, through the old replacement plan to pull its 3C consumption, the current number of cloth point has 10 or so. In addition, the most important thing is the cooperation with Jingdong, a shop and 360, the current "love recycling" has been in these channels to take the entrance.

Second, recycling processing. "Love recycling" old machine processing basically has two kinds of way. High-quality equipment is likely to enter the site of the "Second-hand goods" module, as a second-hand commodity directly with the C-side transactions. The most mainstream, of course, is to repair and add value after being photographed by recyclers and then into the second-hand market. China is a large consumer of electronic consumption, has a huge scale of second-hand transactions, even for the international market also has a certain radiation power. According to the "Love Recycling" team, the main flow of equipment they are recycling is the domestic two or three-line cities and rural areas, as well as Latin America and Asia countries second-hand market. As for the obsolete equipment which does not have the value of the transaction, it is dismantled by the professional company as electronic waste.

Third, pricing. A highly asymmetric information market requires a set of fair pricing mechanisms that are agreed by all parties to the transaction, and "Love recycling" serves this role. For the B-end, "Love recycling" provides a set of relatively standardized inspection evaluation process, comprehensive evaluation of the equipment inside and outside the situation, give a rating from S to D level, which is a reference to the recycling business quotation. For the C end, "Love recycling" in turn to collect the B-end of the quotation data, and combined with some external data to calculate market prices. The difference between market price and the price of the collector is one of the profit space of "love recycling". The pricing system is based on the processing of massive data and the construction of some complex models, and has self-learning characteristics. For example, the questionnaire that you fill out when submitting a transaction application online, the questions, answers, and models combined have thousands of results, coupled with the dynamic changes in price itself, it is impossible to make enough accurate trading strategies on the artificial. In this model, who can be the first to achieve machine replacement, who will be the first to establish barriers.

According to the "Love recycling" team, even though they are already the leading enterprise in the industry, but their share of the market is not even 1%, the industry has too much potential to be excavated. Moreover, the commercial value of the recycling of electronic products is reflected not only in second-hand transactions and waste disposal, but also in the larger profit space, which comes from the release of the potential for new machine sales.

Frankly speaking, we have previously had a lack of focus on recycling industries, especially the TMT cycle. The surfacing of this "love recovery" has given us a chance to re-examine the industry. Pioneering companies in the same field, we also reported on the domestic Rui Feng network, as well as foreign gazelle and ECOATM, before Master Lu is also testing water, but do not know how the situation.