Reflections on "How to predict the future development potential of Pinterest and Instagram"

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In the knowledge to see such an article, how to predict the future development potential of Pinterest and Instagram, is a mushroom Street CEO Chen on Pinterest Insights, which explained in detail the original Pinterest support, this article, Write about your thoughts and understanding and expand your thinking.

First of all, in the original, Pinterest model development, where the present situation for this product model has three characteristics.

These three modes are "fragments, organization, in the organization, respectively, of the words, tissue fragments, in the tissue fragments, thus forming interactive and broadcast, in the original," Twitter put "everything" fragments of 140 words, Sina Weibo "everything" fragments of 140 words + a picture, Pinterest the "All good things" fragments into a picture + a small paragraph description + a URL, mushroom street, "All beautiful women merchandise" fragments for a picture + a small paragraph description + a product purchase address (including online and offline) "This idea also explains the pattern and pace of Pinterest. , the so-called fragments share some of the beauty of discovering life, whether it's Twitter or Sina or Mushroom street, and so on, and then maximize development. "The richness of the debris basically determines the scale of the product after the final platform, so it's easy to see that Sina Weibo is bigger than Mushroom street because its debris is" everything, "and Mushroom Street is just" all beautiful women's goods. " The more attributive, the smaller the scale "to tell the truth, in the size of Sina is bigger than Mushroom street, after all, the object is different, so, here is also our grassroots webmaster to find a direction, Mushroom Street positioning" all the beautiful female merchandise ", but there are more products are not positioned, such as single goods, accessories, summer, Autumn , winter, etc. can be found in the business opportunities

And in the organizational section, "For example, Twitter is organized by timeline, Tumblr by tag, Pinterest by board, and the natural category of Mushroom Street by commodity." "and" timeline is the most liberal form of organization, so Sina Weibo information flow fastest, but the information soon expired; the organization of Mushroom Street is restricted by the boundary of commodity natural category, so the circulation is relatively slow, but the information can precipitate to some extent, excavate the "hottest" commodity to guide the "herd mentality" of the user organization , because the time line is different, so a variety of organizational forms are different, although more information, but will soon pass, and Mushroom Street information can be further excavated, after all, object-oriented is different, psychological positioning is different, the effect is different. This kind of Pinterest pattern, to the product accumulation and organization is also very important, the same type of merchandise organized together, can be based on interest, age, stage, education, hobbies, and so on to distinguish and positioning, a message brought about by the value of bad judgment, but more is the integration of these information fragments, is the organization.

The rest is part of the organization, this piece, is also widely disseminated one of the "essential role of the Organization is to use the limited content as fully as possible, to increase productivity", as much as possible reuse, in fact, in life we also widely used, such as in the composition of the past, many friends like to quote sentences , and then demonstrate their own point of view, is a simple reorganization, and "Sina Weibo" forwarding function, is to put other people's information fragmented into their own timeline; Tumblr's "Re-blog" feature and Pinterest's "Re-pin" feature, you can easily organize other people's original or collected pieces into their own system; Mushroom Street "like" function, you can share the good merchandise, very quickly to their favorite directory. "What it says is the model of several platforms for information, Micro Bo is a very strong in the organizer, after the release of information, and then edit the point of view forwarding, and cause spread, wildfire effect, whether it is their own views or others are meaningful; and in Weibo, we love the kind of, Many people forward comments and bring their own ideas to the small message, which is to organize and then spread. and the re-organization of Mushroom Street, is like goods, because the object is different, so like can be a person like, also can be a group of people like, thus forming a commodity like the organization system, because like comments, reasons, sharing, pictures, etc., can be spread. "For example, in the BBS system without the ability to organize, a message (post) can only be consumed by 10 people, but the same content, which is likely to be consumed on average by 50 people in the microblogging system, produces the same cost of production (the time spent by the original source) that results in greater production, or higher productivity. "And this is once again demonstrated this point of view, but also explained the Pinterest and traditional BBS, BBS information can only be seen by some people, but the micro-blogging system in the organization system, can use the same spread to bring higher benefits, this is the charm of communication."

The web site effect of Pinterest in China, but more people are involved, this model if a good analysis can also be for their career to draw a navigation, how to do information, how to disseminate information, what channels, and so on the industry, especially now the competition is certainly very big, So, if you need to find a point of information, then you might as well do it from this point of information, spread this information, and then expand, can become a career

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Chen this framework has been his "for" model, see this article page to understand the meaning of more models, but also understand how the real information should be able to do large, strong, various organizational information and aggregation, then from which, what have you learned? My website source, Beijing Yangchenghu Hairy Crabs http://www.crabking.com.cn/, hope to get a lot of support for the