Regional department store giant's different frequency: Test hydro-Power supplier's effectiveness is unknown

: test the effectiveness of hydropower operators unknown

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As a curse, in the region, the success of the Department of General merchandise is difficult to replicate successfully in different places, Seibu Department store exit Shenzhen, Guangzhou Hundred shares (002187, shares bar) closed Chengdu Shop become the latest department stores in different places to expand the case.

"Acclimatized" is the industry at the time of failure to give the most reasons, but the simpler it can not be simple truth is often easily overlooked, department stores in the off-site expansion of the habit of replicating existing successful mode, and this in the Chinese market, http://www.aliyun.com/zixun/ aggregation/7699.html "> Consumer habits, Local department stores, the diversity of the situation can only end with a wall, it also shows that for the department store, success is only one place, and to carry out a different expansion, it is necessary to re-examine the local market, and to take" as the Romans do " Business model, the local department store industry leader, more important is to occupy the local Golden circle position, only in this way, the success of the expansion in different places half.

"Strong dragon" hard to Pressure "bully" regional department store giant different frequency

Le King

Lao Wang is a bit annoyed these days, after working in Shenzhen Seibu Department store for several years, he faces unemployment. My age is not small, the education is not high, in the mall also do a front-line security work, now Shenzhen last a West Wu department store closed, and I have no other shopping malls can adjust, the future of everything again from scratch. Lao Wang told the first financial daily.

"11" Golden Week Eve, well-known West Wu department store quietly ending, even gold week this nuggets business opportunities are abandoned. At the same time, Canton Bai goods Chengdu Store also declared business.

However, the industry is not surprised by these two news, because this is not the regional leading department stores in the region for the first time the embarrassment of evacuation. Many businesses in the local business, a place to open a shop, have encountered various difficulties, so that have to close or transfer to "stop Bleeding", which has "acclimatized" the superficial reasons, but also with "bully" dark War pain.

A succession of foreign expansion defeats

"For the department stores, especially the listed companies, they need scale, when a model in the local business success, if it can be replicated in the country and bring profits, not only can enhance corporate revenue, but also to shareholders and investors account." Since most of China's general merchandise industry using centralized cash register of joint-point mode, so the money is basically first into the department store pocket, to be paid after the period to give the various brands, so this interest-free loan also to the department store to provide a foreign expansion of the ' ammunition '. ' Do the national chain stores enterprise ', once even now are many industry's slogan. "Zhou, a professor at Shanghai Business School who studied retailing for years, said.

Many years ago, hundred contact with the company as the main body, with Beijing Xidan Shopping Company Limited, Beijing Supermarket Chain Co., Ltd. set up a joint venture to enter the northern market; the Pacific Ocean (601099, share bar), which runs smoothly in Shanghai market, is also an ambitious store in Beijing and Chengdu. and Zhejiang department store giant Yintai department store was selected a few years ago, Shanghai South Railway station, declared "kill" on the beach, South China commercial giant crocodile Bai goods to the bustling city of Chengdu March.

But dreams are always unreachable.

2 years ago, the company closed its 3 loss-making stores in the north-east and then simply shut down more than 20 convenience stores in Beijing. After a variety of off-site expansion failures, the group once adjusted the strategy to "focus on the Yangtze River Delta market" development.

Pacific stores, for reasons such as the expiry of leases, announced the closure of Beijing surplus branch and five pine stores in the second half of last year, to adjust the financial structure, which also marked the exit of the Pacific department stores in Beijing, and Yintai department store in Shanghai, the first shop has not yet opened in Shanghai has been sold, Yintai only brand output management mode operation, And compared with the department stores in Zhejiang, Shanghai South Railway station store business is not good; this year "11" Golden Week, Canton department stores and Seibu department stores respectively fail Chengdu and Shenzhen market.

Various "acclimatized"

Regional leading department stores in different places to evacuate, "acclimatized" is the most common explanation.

"This is a problem that makes the industry very headache, a pattern in the local test water success, but not in the other places." First, the key factor in business is location. To open a shop in different places, the operators of the local network, business district, such as the understanding of the level is not as familiar as their own site. And the time to enter the market is relatively late to the local operators, in the scramble for properties, regional retailers will often encounter either not get a good position, or the local owners to raise prices of the dilemma. "He Weiping, a foreign-owned department store, who had been in a different store, told reporters, for example, Canton Bai goods Chengdu Store location is difficult to concentrate people, and Yintai department store in Shanghai South Railway station is located in the transport hub, but the passenger flow and will not stop for a long time, these poor business position in the beginning of the future of the operation of the hidden dangers.