ren Zhiqiang: Electricity quotient and entity join together only have big as

Absrtact: Recently, whether it is the news of the sale of the real estate sale, or the recently released property sales data and house price data, are transmitting such a signal: The high fever in China's property market finally began to appear obvious cooling signs. In this respect, just

In the near future, whether it is a frequent sale of real estate sales of the news, or the recent release of the property market data and price data, are in the transmission of such a signal: The high fever in China's property market has finally begun to show signs of clear cooling. Zhou Yi, chairman and President of the Board of Directors of O2O (China) Holdings Limited, a successful listing of the real Estate Integration Service platform in NYSE, said the transformation of the property market is embodied in two aspects: first, the change of supply and demand, "regulation over the years we have never worried about the real oversupply, But today in many places see this situation "; second is the change of regulation policy, now the national regulation policy already has a year vacuum period, the property market still appears to cool down, this is actually the market pressure biggest performance.

Facing the mutation, how should the housing enterprises break through? At the same time, the rapid development of the Internet is reshaping the supply chain and marketing channels of various industries, including real estate, consumers are more inclined to understand the developers and property information through the electric business. Based on the government's control of development funds and the long-term strategic goal of business transformation, all these urgently need to establish a new real estate finance pattern to support the sustainable development of the current real estate market.

Zillow to move the vast amount of information to the Internet

Against this backdrop, in April this year, Yi Ju led more than 100 senior executives out of the country and gathered at the prestigious US university-Wharton School to receive a five-day "re-education".

In the eastern time of April 14, Wharton (China) real Estate senior management of the second phase of the program formally opened in the Wharton School, Vanke, China Sea, investment, decimating, Greentown, Star Bay, Cade, and many other senior executives in the house.

The highlights of the course are an eye-opener for executives at the house. Zillow, an online home site that has been listed and is the largest in the United States, shares the value of big data on real estate transactions.

Zillow's success lies in breaking the U.S. second-hand housing transactions rely too much on the intermediary company's current situation, it makes real estate information completely transparent, the breakthrough is from the release of more listings in the internet began, because the experience of the convenience attracted more and more users, therefore, a large number of intermediaries also began to use this site, This constitutes the Zillow to the intermediary company to charge the business model. At present, the company has become the most visited real estate website. Among them, it is particularly worth mentioning is its valuation system. The core competitive point of the system is to provide symmetrical information services in the process of housing transactions, or even unlisted listings can provide price information. Zillow can now provide information on 110 million houses nationwide, whether they are currently being sold or not.

Business integration of e-commerce entity is kingly

It is one of the goals of many housing companies to seek collaborators to further enlarge and strengthen themselves. Professor Peter Linneman, who has resigned from his tenure at Wharton, told the senior executives that in selecting companies or collaborators, institutional investors particularly need transparent market data, full detailed reporting and partner frankness, and their favorite is the highly liquid market. "If you want to get Western institutional capital, your project must be not too risky, and it must provide good returns," he cautions.

While real estate development has inevitably moved into the internet age, David Bell, a professor at the Wharton School of Business, said in the course of digital marketing that the real world's astonishing impact on our search, shopping and sales in the virtual world remains the same. Based on this, Huayuan real estate chairman, also is this course the student Ren Zhiqiang to give an incisive Comment: This lesson's conclusion proves a word, Ma Yun's words is not credible, the electronic commerce cannot completely replace the entity business, on the contrary, the two mutually fuses, will enlarge each other's market sale scale.