Retain staff: Full shareholding?

Absrtact: Last year just graduated from the University of Lin Yue, found that their work less than half a year, the salary has exceeded the majority of the students around the salary of tens of thousands of dollars. The reason for the rapid rise in Lin Yue's salary is that she chose a group buying website as a sales person when she stepped out of school.

Last year, just graduated from the University of Lin Yue, found himself less than half a year, the salary has surpassed most of the students around--monthly salary reached tens of thousands of dollars. The reason for the rapid rise in Lin Yue's salary is that she chose a group buying website as a sales person when she stepped out of school.

You know, before she majored in broadcasting, and in a provincial television station internship. In the end, Lin Yue gave up the media's choice to enter group buying, a new industry, because it felt "future opportunities are endless".

And Lin Yue is just this sudden "rich" industry inside a common example. Group buying hot Let a large number of entrepreneurs jumped into the industry, and the influx of venture capital, but also indirectly pushed up the industry's wages. And the desire of the group-buying website never stopped, and all the CEOs in the interview said almost unanimously that "we are recruiting people in all positions".

"This is an industry that grows 100% or even 200% a month," says Rynning, CEO of Group F. "From the profit model, the group purchase site to quickly develop high-quality customers, to provide users with rich enough to buy products, the company needs in a short period of time to increase a large number of business development, business operations and other personnel." Therefore, with the growth of the industry, the shortage of talent supply is also beginning to appear.

It is reported that, for example, the domestic largest group purchase website handle Network staff has reached 2000 people, CEO Wu hope that the next year to continue to recruit 5000 people. Groupon also plans to recruit 3000 people in China over the next 3 months.

In this recruitment demand for thousands of of people, the whole industry to dig each other is not uncommon. "I've heard that a team of group buying sites has been dug out by competitors," Yi View International research group buying industry analyst Shou sent to say, group buying site to dig people's situation in 2010 more common, but in his opinion, "group buying site is still in the stage of horse racing, technical components are not high, are in the specific business volume." "Therefore, these companies in the recruitment of talent, performance assessment and the establishment of incentive mechanisms, are also in a more extensive state."

Salary gradient rise

When asked which position is the company's most needed talent, most often appear in the CEO's mouth is "sales staff."

The importance of sales to these companies stems from the business model of such companies. According to the introduction, group buying site's main profit comes from three: the business to provide the website promotion cost, the merchant according to the actual performance to give the profit to divide, the merchant and the website discount difference. And these, all require sales staff to "run merchant", which a group buying site can find quality merchants, can bring huge returns.

At present, the handle network has landed more than 300 cities, there are still nearly 200 cities sales staff need to supplement.

Not just the handle net. Group F has covered 315 cities nationwide, the United States Network has also launched 70 city services, the company's staff has landed in a number of cities.

Talent, or talent. Rapid expansion brings a sharp demand for talent.

One extreme case of competition for talent is Groupon's entry into the Chinese buying site. Groupon employs almost all the headhunters they hire to help them get a high salary from their competitors, giving them 2-3 times the same salary. "At least 60% of our employees received calls from Groupon, including customer service personnel," he said. "Wu said. Even some of the front desk of a domestic group buying company received a phone call from Groupon.

Compared with Groupon, the scramble for talent among domestic websites appears softer. Wu said the net was reluctant to hire employees who interviewed from other group buying sites this year. The chief executive of the song said that he had never taken the strategy of digging people out of other group buying sites in the past. "But other sites have come to our site to dig people, not only committed to the high position to bring the team, and wages than the original increase of 30%-50%." ”

and group buying site for talent, pull up the entire group purchase site salary. Some of the big group-buying CEOs, such as Wu and song, say salaries are an important part of attracting talent, and that their salaries are attractive. But the pay of group-buying sites is still rising steadily. "Since I entered the group buying industry last July, the pay in the group buying industry has gradually risen, about a bit faster than the general industry." "Song said. Wu said: "We are financing, is afraid of competitors to raise the threshold," the vague expression of the rise in wages.

19-Year-old Group buying executive

How to solve the problem of talent? Wu told such a story: a college student is reading a junior, often pay attention to Wu's microblog and interact with him, then Wu let him come to try. At present, the students who still read the junior three have become the head of a large area of the handle network, managing hundreds of employees. "All he needs to do is go back to college and test. "Wu said.

This story to a certain extent reflects the handle network to meet the needs of talent strategy: more recruit fresh graduates. Fresh graduates have the drive and drive, and to a certain extent than the "old fried dough" are easy to loyalty to the company. But more group buy website still like to have certain work experience of staff.

"The most scarce positions are the high-end talent in operations and business. General working experience in the 10-year salary can be at 10.3 million annual salary, director-level up to 30.5 million annual salary. Said Huang Zhihua, CEO of the Mission.

Group buying industry's source of talent mainly divided into two parts, some of the internet talent, such as the previous network real-name sales, search rankings sales, text link sales, etc., or from the major Internet companies management personnel and technical personnel. On the other hand, the talent from the traditional retail industry is also quite admired by CEOs, such as Rynning, the CEO of Group F, who revealed a particular preference for staff from the traditional retail industry.

The main channels for recruiting employees are through headhunters and intermediaries. AMIS headquarters and Chinahr, Zhaopin signed a cooperation agreement, the headquarters operation technology and market personnel recruitment, while the various stations to share the resources of the recruitment channels at the headquarters. The most reliable recruiting channel is through the recommendation of an acquaintance, "We are now more inclined to this." ”

This is also the choice of most group buying websites. Of course, open a job fair, through micro-blog, and the Courtyard Department of Recruitment is also a group purchase site to solve the talent problem. In addition, when recruiting locally, CEOs often decentralize and allow local leaders to recruit, even if the person in charge has just graduated from college into the industry for less than a year because of "no control."

Retain staff: Full shareholding?

I'm afraid for a long time, the CEO of group buying website will still face the situation that the talent is stretched. Some group buying sites will look to fresh graduates, there are group buying sites to use the recruitment site even using micro-blog to recruit, and they retain the staff of different ways, and some even adopt a "full shareholding" approach to attract job seekers.

How to retain employees? Pay is one aspect. Asked why he stayed on the group buying site, Lin Yue said higher pay accounted for important reasons. "Beijing's rent is so high, I need to ensure a good quality of life." "At the reunion, Lin Yue found that her salary was the highest among all the girls, which made her feel fulfilled," she said. She did not deny a monthly salary of more than million yuan.

According to the Chingko Research center group buying industry analyst Zhangyanan Statistics, the current group buying industry sales staff, the average salary of employees may be 3000 yuan/month + sales commission. "There are regional differences, Beijing may be slightly higher here, large group buying site sales staff basic salary of about 5000." ”

This is certainly a high salary in the field of sales. In addition, group buying sites also take other ways to retain employees, such as full shareholding.

Li, handle network sales staff, previously in a small group buying site. The reason he chose to go into the handle net was that he thought it was more promising and that the motivation he left behind was a big part of the full shareholding. Handle network to take all the employee's strategy, and according to the position, sales performance, etc. to determine the number of shares. In this, Li Heart own account: "should be able to exceed when." Li looked forward to it.

However, although the CEO of each group buying website expects employees to follow the company to grow together, get better income and development, but in an entrepreneurial company, how to digest the cost pressure caused by the rising wage, but also HR need to think.

At present, just entered the company half a year Lin Yue has become the leader. Some of the newly-graduated students are also appointed to be in charge of a certain area shortly after entering the company. The promotion of employee training and corporate culture is another way to retain employees. Group buying sites want to be able to create a company with the temperament of employees, employees of the company's culture and system more identity, the easier long-term stay in the company. The tick-tock group started the Tick school three weeks ago, and the lecturer was the top of the ticking group. Lin Yue said the training of the handle network made her a newcomer and made her feel grateful for the company, "Now, I have no idea of wanting to leave." ”

(Note: As requested by the respondents, both Lin Yue and Li are aliases.) ）

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