Revelation 360 The expansion of the search marketing system

360 search on the online after a wave of wind and waves, eventually still have to stay in the transformation, so the establishment of a search marketing system has become the main work of 360 this year. Under the pressure of the huge channel of Baidu all over the country, how to cut 360 as a successor?

Sohu It exclusive interview 360 of local agents search, uncover 360 search marketing system expansion. We understand that 360 of the rapid growth of market share so that agents smell the opportunity to make money, and Baidu's tightening of the agency over the years also indirectly contributed to the agent defection. 360 of the current number of agents, order volume than the beginning of a small increase.

Specific details are as follows:

1. In fact, 360 of the search agent right by agents sought after. So far, 360 search agents have covered 16 provinces and cities, totaling 27, and 4 months ago this figure was 13. And many local agents have begun to develop subordinate agents. 360 Search Agent in the place is subject to a lot of hot pursuit, "as before the early development of Baidu, a lot of agents at that time have been very considerable interest, so the 360 to enter the search market, they are eager to get this agent early." A Henan agent told Sohu it they got 360 of the agency last month.

2.360 the development of agents will also benefit from Baidu to recover the formation of the agent's space. The above-mentioned Henan agent said, "Baidu development so many years a lot of places have a proxy right back to set up branch or provincial general agent." 360 have not set up branches in various places, still rely mainly on agents. Some of these agents have been acting Baidu ads, and some agents have Sogou, search ads, and even some agent over 3721 ads. But for now, they have shifted their focus to 360, with most agents setting up independent companies that specialize in 360 of advertising.

3. Low price is an important advantage of 360 search ads in the locality. A Wuhan agent believes that the current advantages of 360 search ads are: Small competition, low prices, high conversion rate. "Some 360 search keyword advertising price is less than Baidu's one-fifth." "he said. Playing "The second largest search engine" name, coupled with the early Baidu market education, the agent said the promotion is not too difficult. However, there are many customers on the sidelines, because 360 just entered the market, they "also want to see 360 in the end willing to really do a good job search engine."

4. Half a year of 360 search advertising order volume rapid growth. We have reported in March, 360 search in Beijing 3 months of sales orders about 1000, 360 Beijing regional Agents World online, a salesperson told Sohu it, now only a single month can exceed 600 orders. 360 Search in Beijing has two agents, one is the world online, one is a huge Tao culture, the latter entered later, the scale is still small. Last month, just got the agent of Henan 360 has sold more than 1000 orders.

5. The sold customer unit price million in about, not low. 360 Search advertising account for the minimum cost of 4600 yuan, including 600 yuan service charge and 4000 yuan deposit. Wuhan agent revealed that the current turnover of the unit is about million. Can be compared to the last quarter, Baidu revenue for 14,500 yuan.

6.360 Search advertising has covered the entire industry. 360 Search advertising has now covered all walks of life other than medical care, while the previous period has just opened the same limited health care products industry and the adult supplies industry. It is worth mentioning that 360 now only accept corporate customers, do not accept personal customers, and a company can only for a site ads (Baidu can accept individual customers). A number of agents that are developing education, consulting and other offline customers.

But can 360 threaten Baidu? No.

Although 360 of the search agent system has begun to take shape, but it and Baidu's competition is still at a very early stage, with a Baidu agent chat, he bluntly: "The current 360 for Baidu does not constitute a threat." ”

From 360 of the various agents reflect the situation, the current competition is also not said to be fierce. "360 Search is now more about giving customers a new market choice. "An agent said that many customers will be on both sides of the launch."

But this is definitely a phase. 360 search volume is still very small, need more follow-up input, but the change of search advertising is certainly its next most imaginative revenue growth. When the 360 customer volume really rises, the price increases, 360 and Baidu may also avoid a blade phase of the war.