Rice net was forced to "hit the road" competition and talk about the capital market story

June 9 News in the Chinese concept stocks after a number of collective decline, this evening, children's entertainment and media enterprise Rice net is still going to landing the New York exchange, which also means that the first Chinese child concept unit was born. Rice net IPO The first Chinese children's concept unit will be born today to make sure that the IPO is priced at $9, offering a price range of $9-11, and the trading code is "Taom". The prospectus, which plans to issue 7.2 million U.S. Depository Shares (ADS), will raise $64.8 million.　　This time, Credit Suisse, Deutsche Bank Securities as the main underwriter of the IPO, Pacific Crest Nomura, Oppenheimer, Stifel Nicolaus Weisel and China International Finance Corporation also acted as underwriter. Competition tells the story market of capital market is bubble-like amplification according to Analysys data, children aged between 5 and 15 are the total number of children in the 51.2%, while the 2011 child Virtual Community market space around 1 billion yuan (from user fees).　　From the current market view, the more value of children's community is to gather children's users, and find other ways of cultural and creative industries. In less than half a year, Chinese companies to the U.S. listing has reached 12, Chinese companies have become the focus of U.S. stock market, but in the United States, long Chang CPA in early March to the SEC reported 4 Chinese customers information disclosure is not standardized, financial fraud, the Chinese concept stocks deep in the credibility of the crisis. For two months, Chinese concept stocks have fallen collectively. Earlier, Dangdang CEO Guoqing is confident that when a break below 16 dollars, he will "find a donkey kick his head." On the eve of the break, Guoqing explained that investors lost trust in Chinese stocks, leading them to sell Chinese shares.　　One of the most important determinants of stock prices is performance, but it takes time to be recognised. In an interview with the speed Net, Yuyi, an analyst at Analysys, said that China's internet is really developing at a high speed, we see consumer behavior, entertainment activities are moving to the Internet, on the one hand, technology, economy, policy, social environment development, on the other hand, after the industrial development, capital strength, From 2010, the research findings of Analysys Internet companies in the traditional media, outdoor media, the amount of advertising has exploded, to the peak of this year's group buying spree is to reach the top, internet companies are not users in the circle from the user; Interestingly, E-commerce, web-game advertising in the same period,　　Constantly pushing up the premium of Internet advertising, forward-charging businesses are starting from internet users, panning for consumers. The dotcom bubble, which began in 2010, differs from the bubble of a decade ago, and today's bubbles are based on a relatively firmer market, the main cause of which is the global slump. The astonishing growth of China's Internet, the capital market of hot money and the impetuous domestic enterprises, filled up now to seeof bubbles. We see traffic platforms in overlapping areas, competing and talking about their own capital market stories.　　Also see the market segment is bubble-like amplification.　　Capital is an objective and positive boost for many companies listed this year, and we believe they will deliver on their promises to the capital markets, but it will take some time, judging by the earnings figures released by several listed companies in the 1 quarter. The rice net was forced on the road to be a bubble, but the trend is flooding "rice is now on the market, timing is just right, although the bubble is suspected, but also the trend of flooding, in fact, this year and the next year, most of the companies listed in the United States, are the use of capital, to break through the domestic several major listed companies increasingly high oligopoly barriers.　　"In an interview with the fast-transit network, Yuyi said. The prospectus shows that the rice net revenue of 35.97 million U.S. dollars last year, online business 33.68 million U.S. dollars, offline income of 2.29 million U.S. dollars, net profit of 21.1 million dollars. For the profitability of the rice net, the relevant data show that 90% of income from online member users 10 yuan monthly fee. For the profit model of washing rice by making children's money, Yuyi said that the market of rice washing is still relatively early, to wash the existing resources and business model, he has no reference to the mature listed companies, even Disney.　　The way of Chinese cultural creative industry is different from that of Disney. For today's IPO companies, there is public opinion that this is a "bad time", they believe that the IPO companies are not much competitive, the current bubble, investors at least 30% overvalued. In the interview with the Speed network, Game Valley CEO Zhang Fumao that the bubble factor is there, but the rice is playing: the first of the web game, children's community first brand, will counteract many negative effects.　　For the Rice net today's IPO, Zhang Fumao said the optimistic attitude, he believes that the rice net under the influence of many rings, IPO early performance will be very optimistic. The credit crisis of Chinese concept stocks, it can be said that the Internet companies listed in the United States this year have set a break spell, but the rice as a cultural and creative industry label of the Internet enterprises, users of content loyalty rather than platform, need to have a strong content generation, market coverage, the promotion of resources to support. In Tencent, Baidu and other Internet enterprises, the cost of rice washing is getting higher and high.　　If the rice rice does not use the power of capital, in the Internet and offline children's market continued investment, his competitive barriers can not be built high, built in prison. If there is no capital to promote, in Tencent and other platforms and other giant enterprises under pressure, because not a heavyweight, rice children's online games advantage is difficult to maintain, therefore, the rice net IPO is also seen as being forced on the road. Although the U.S. market is not good, but because it has the largest investors, Chinese companies also talk about one another. (Digging the shell net)