RIM HP or launch price war to snatch ipad market share

Source: Internet
Author: User
Keywords Price war market share HP
Beijing Time September 30 news, according to foreign media reports, RIM, HP and other hardware manufacturers or will use the price war to compress Apple's market share on the tablet. The price war is inevitable this week, RIM followed HP, Acer, LG, Samsung and Dell, announcing the sale of Tablet PCs.  Rhoda Alexander, an analyst at Isuppli, Roda Alexander that rim is likely to boost sales by making consumers feel more cost-effective. Apple has opened the market for the device, which is equipped with devices beyond smartphones, via the ipad. The ipad now has more clout than laptops. In the first quarter of the IPO, the ipad sold more than 2 billion dollars and is expected to occupy 84% of its market share this year, Isupply said.  While Apple will not follow through on its rivals ' low-cost strategy, other manufacturers ' follow-up will slow Apple's growth. "The price war is inevitable. "It's another question whether Apple will join the price war," Alexander said. "Kazuo Hirai, president of Sony's network products and services department, Hirai.  He says 23 companies are planning to launch a tablet, and Sony is still considering whether to launch a prototype. Apple's Nasdaq share price rose 1.48 to $288.34 in New York time 9:53 A.M.. The company's share price has risen 36% per cent since the year before.  Rim Rose 1.8%, up 85 cents to $47.76. RIM has yet to determine the price of the BlackBerry Playbook tablet. Playbook is lighter and smaller than the ipad.  Jim Balsillie, the joint CEO of Rim, said in an interview this week that the product would be sold at a "very competitive" price Jim Barsley. "Low price" Sterne Agee & Leach analyst Vijai Lakes (Vijay Rakesh) said Rim's eventual pricing for playbook would be $299 trillion. He argues that playbook may lack some of the key features on the ipad compared to the cheapest ipad 499-dollar price. In Europe, Toshiba launched a cheaper folio 100 than the ipad.  Dell's tablet is also priced at $299 trillion, with a two-year contract with At&t. "You've got a lot of cheap choices, but that's not what people want.  "said Alexander. Samsung's tablet Galaxy will be available by the end of the year, but its price has not yet been announced.  Two people familiar with the matter said earlier this month that At&t and Sprint Nextel would be subsidizing the subsidy. Smart phones using Google's Android operating system have surpassed Apple's I in the U.S. market, according to Gartner data.Phone. Blaine Machel Brian Marshall, Gleache analyst at the profit and market share, said Apple had not lowered the iphone's price after the launch of Android, but its sales remained firm.  Cheaper alternatives have not affected the ipod's status as the most popular digital music player. "If Apple does not see price pressures on smartphones, there is reason to believe that it will not soon be stressed on the ipad price," he said.  Marshall said the company could launch a different price-level ipad to meet the demand for price-sensitive consumers, which Apple has already used on the iphone.  Investors, he says, are accustomed to focusing on whether intense competition will compress profit margins. Apple's gross margin in the third quarter was 39.1%.  RIM's profit in the first quarter was 44.5%, and HP was 23.8%.  The sale of tablets will be expected to reach 50 million this year, Marshall said, and Apple will account for most of it.  Larry Peruzzi, a senior securities trader at Cabrera Capital CMC, said that while Apple would not join the price war, the company would see market share losses. "It's best to flatter you that someone is imitating your product, but that's the worst thing for a market share," he said. "Peruzzi said. (Kevin) > reports: Dell will issue a 7-inch tablet computer in a few weeks to challenge ipad US media comparisons with the BlackBerry Playbook three Tablet PCs (pictured) Rim releases playbook Tablet PC for sale early next year
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