RIM Marketing Director Patty announces departure: Concerns about BlackBerry Brand

Beijing time March 5 Morning news, RIM marketing director will leave within 6 months, but because the BlackBerry is about to release the long-awaited market playbook, thus raising concerns about the BlackBerry brand.　　In a Friday announcement, Rim said Keith Pati, the marketing director who joined the company in 2009, will leave for personal reasons, but he will remain in office in the next few months to help the company transition. Just weeks after he accidentally announced his departure, Rim will release the Playbook tablet, which is a year later than Apple's ipad.　　In addition, RIM's product must compete with products that match Google's Android platform.　　The BlackBerry's brand appeal was once comparable to Apple's, but was shrinking in Patty's tenure, according to a report issued by Brand Keys, the US consulting firm, in January this year. "The brand has lost market resonance in the past few years and no longer has a premium brand that can rival the iphone," he said.　　"Brand Kyes President Robert Paskov (Robert Passikoff) said.　　RIM has used numerous announcements and trade fairs to publicize playbook, but has not yet disclosed the date of shipment and pricing details. By contrast, Apple CEO Steve Jobs, who was on a sick-go, released the ipad 2 himself in Wednesday and received a huge response.　　The product will be shipped later this month, most likely earlier than playbook.　　But Rhoda Alexander, an analyst at US market research firm ISUPPLI, Roda Alexander that Patty's abrupt departure might not have much impact on playbook. "Most of the marketing work is done when the product will be released in a few weeks." Other people just have to do it.　　"she said. Patty has a wealth of experience in the consumer market, and before joining Rim, he worked in Coca-Cola for 17 years, then joined Nokia in 2004. (PEI)