Robin Li secret weapon

Li Yanhong warned eager young people: we must look forward to two years. Follow the trend, catch the trend, you probably just eat cold residual Sunburn.

Li graduated from Peking University in 1991 with a degree in Information Management and went to the United States to complete a master's degree in computer science.

In the United States for eight years has served as a senior adviser to Dow Jones subsidiary, "Wall Street Journal" real-time financial information system designer and internationally renowned Internet companies have done a senior engineer.

In 1999, Robin Li returned to China and partners to create Baidu, Baidu's chairman and chief executive officer, overall responsibility for the company's strategic planning and operations management.

In 2001, Robin Li was named "China's top ten entrepreneurial 新锐", in 2002 won the first "Top Ten IT man" title.

In November 2013, Robin Li became the second richest man in mainland China with a net worth of 11.9 billion U.S. dollars. Along the way has accumulated a wealth of entrepreneurial experience, let's take a look at the Seven Secret Weapons Li Honghong entrepreneurial fortune!

The first one: look forward two years

When Robin Li in the United States to abandon readily available Dr. Hat and arduous pioneering time, the United States it sector is the hottest e-commerce. Countless people spell the old want to squeeze on this network is optimistic about the train network, and even abandoned their familiar industries.

Robin Li did not follow the crowd into the field of e-commerce, but quietly went to the still few people interested in the field of Internet search. Because he saw the huge impact search might have on the online world.

Li Yanhong warned eager young people: we must look forward to two years. Follow the trend, catch the trend, you probably just eat cold residual Sunburn.

The second measure: a little Connaught cash

"How long can this project be completed?" "6 months ..." "4 months OK? Give you 50% more pay." "I'm sorry, I can not do that."

This is a dialogue with a client at the beginning of Robin Li's start-up. Later, the client told him that he was very satisfied with the rejection of Robin Li because it reflected that Robin Li was a very real and steady man, so that his products would surely be guaranteed in quality.

The third measure: do not need money to borrow money

In the process of starting a business, "having money all over the world without money" is an indisputable truth. In the United States, Silicon Valley, every day because of the risk of venture capital and set up camp, every day, there are companies because the cash-strapped and closed down. Robin Li believes that we must seek investment from investors when we do not need any money.

Six months to do things a year's time, this is Robin Li's style. In his opinion, this ensures that half of the money is still in his possession.

In such circumstances to borrow money from investors, you will be invincible. Because "even if it can not be borrowed, my company will not collapse immediately."

"Do not give the initiative to investors, no one in the process of entrepreneurship will be kind-hearted." Li Yanhong warned entrepreneurs of young people, "must be in the absence of money to borrow the money needed next."

Fourth trick: decentralized customer

In the early days of entrepreneurship, entrepreneurs often ran the risk of laughing because they had one or two large, fixed users. "Maybe soon enough to cry without crying out," said Robin Li.

When he just returned home to start a business, the company mainly serves several major portals. These major sites have accounted for more than 10% of the company's revenue, the loss of any one customer, will have a tremendous impact on the company's effectiveness.

"Destiny can only be in your own hands and must not be manipulated by others."

Fifth strokes: Do not pursue profit too early

Premature profitability is a significant reduction in investment in technology. Robin Li believes that an innovative company, the technology must be large-scale investment.

Only in this way can we keep ourselves technically leading and even monopolized. In the future, this kind of leadership will certainly bring a big return to the enterprise. It is irrational to sacrifice the long-term interests of enterprises to declare profits.

Sixth trick: focus on their own fields

From the establishment of the company in 1999 to the present, in 4 years time, the world of the Internet has gone through all walks of life, and "online games" and "sms platforms" have appeared in succession. Many people are quick to get rich and profitable. Many people follow the trend, Fall badly beaten. And Robin Lih said he is only doing one thing: search.

He said many people have encouraged him to set foot in areas such as online games and text messages, but Robin Li did not do that. In his eyes, his company, his field still has a lot of potential to tap, and what he's doing right now is to keep the search going.

"In the next few years, Baidu will also only be in the search area." Li said.

Seventh trick: keep the passion

An innovative process is definitely not a smooth process. If you do not have enough passion and passion, it will be hard for entrepreneurs to stick with it. So, Robin Li said to young entrepreneurs, first make sure you love and passion for this cause, and then start a business.

"I chose to give up my doctorate to start a business, not for money, but really out of love for the industry.At the same time, I did not completely ignore the money factor, but I firmly believed that in today's society, As long as you give the community a good product, society will give you more rewards. "