Sales is a behavioral trait

11 Golden Week is the busiest season for sales. This is where we started selling our class series of micro-letter articles. Of course, sales are a big idea, but the sales here refer only to the professional or post in charge of the conversion of the case and the transaction of the customer. According to my previous statement, in real estate marketing planning to be responsible for visiting volume, to help improve conversion rate, and sales are responsible for the on-site turnover, at the same time for planning to provide customer analysis information. This link in real estate marketing in the "from product to commodity thrilling leap" process to the role of a foot.

An interesting phenomenon is that most successful entrepreneurs come from sales, and even statistics say that 90% of the world's top 500 CEOs are from sales lines. The reason behind this is that sales experiences shape and temper a quality that is also the core skill that entrepreneurs and CEOs must have.

Sales to achieve a "thrilling leap" the last blow, sales do all things around one purpose, that is "deal". Strategic strategy, the ingenious planning, only through sales to reach a deal, flowers can be formed fruit. People often ask me what is a good salesman, this question can have a lot of answers, but my answer is very simple: the highest turnover rate, is the best sales.

Obviously, my answer is result oriented. The core quality of sales is the strong result-oriented and the series of capabilities needed to deal with the results. Planning is a way of thinking, as mentioned in the first installment of the class series. Accordingly, sales is a behavioral character, is the intrinsic desire to deal with the results of intense attention, as well as persistent, circuitous and compromise behavior personality.

First of all, sales have a desire to deal, into sales to bring a sense of achievement, bring material returns. The lack of love for sales people do bad sales, do not want to make money or do not want to make more money people do not sell well.

Second, because the sales of the evaluation criteria is mainly the result of the transaction, rather than the process of the KPI, so sales must be result-oriented, do things must go to the essence of simplicity. In order to achieve the final result, can not say unscrupulous, but must be the effort, poor its ability.

Third, the basis of sales personality is persistent, there is a kind of momentum not to stop. Perseverance is not only hard work, but diligence on the hard thinking and perseverance.

Four, perseverance is not stubborn, sales are mainly between the game between people, transposition thinking to grasp each other's needs and psychology, the use of circuitous way to achieve their own purposes, circuitous is the wisdom of sales.

Finally, sales must also learn to compromise, there are business volume is to do business, but when the compromise, how to compromise, how to stick to the bottom line but the state of the sales are different.

Character determines the fate, sales first need or experience is this kind of character and ability. So no matter how the industry changes, how technology evolves, excellent sales have these behavioral character when it is enough to let him have been the pillars of enterprise and industry leaders.

Today, real estate marketing in the first-line sales team, indeed faced with a serious market challenges. Customer visits are already small, and hesitate to wait and see, forcing difficulties, low rate of transfer. After 90 to become a first-line sales force, may just be involved in a wave of industry change. Can our young sales team withstand the pressure and ride the waves? Here, I hope that the first-line sales firm on the real estate market confidence at the same time, but also do not forget to choose the sale of the industry's heart, in the sale of the House business success, but also sales as a life of cultivation, temper a persistent, circuitous and compromise the outstanding quality.

At the same time, more focused transactions. Good sales is the highest conversion rate of sales, the same case of 20 customers, some people can deal 3 sets, some people may only 1 sets, why? Always focus on sales with good performance and high conversion rates, tapping positive energy and good experience, rather than complaining about bad sales.

While sticking to the case and focusing on the deal, the sales should also be aware of the huge changes in the industry since this year. Mobile internet has swept through all industries including real estate, new technologies, new products and models are emerging, even some people put forward "real estate consultants will eventually lose their jobs" alarmist. Under the industry Change Bureau, where is the real estate sales? Let's talk about this topic in the next article.