Samsung Electronics is experiencing tough battle in Japan's smartphone market

Samsung Electronics is experiencing a tough battle in the Japanese smartphone market. Strategy Analytics, an American research firm, 24th, released data from July to September, Samsung's smartphones gained 9.9% per cent of market share in the Japanese market, with a total of 1 million units.

Samsung Electronics sold 1.9 million smartphones in the Japanese market in the fourth quarter of last year, with 1.4 million in the first quarter, and 1.3 million in the second quarter of this year, showing a downward trend. Samsung Electronics's share of the smartphone market in Japan also fell to 9.9% in the third quarter of this year, from 17% in the fourth quarter, 14.1% in the first quarter of this year and 13% in the second quarter of this year.

Samsung Electronics ranked second in the fourth quarter last year, ranking third in the first and second quarter, and fourth in the third quarter of the year. The industry has doubts about whether Samsung Electronics will be able to maintain its quarterly sales of 1 million in the Japanese market.

Samsung Electronics's performance in the Japanese market is falling, partly because of the sales of Apple's new iphone and the performance of Japanese companies such as Sony.

Apple's iphone 5S and 5C started selling in Japan this September 20. With the strength of the new handset, Apple sold 3.8 million smartphones this year from July to September, accounting for 38.1% of Japan's smartphone market.

Sony, who ranks second, sold 1.9 million smartphones in the third quarter of this year, accounting for 18.9% of the market. Sharp followed Sony in the third quarter.

Industry insiders said: "Apple and Japan telecom giant NTT DoCoMo together and achieve a win, Samsung Electronics in the Japanese market in the future must consider the diversification strategy." ”