Samsung has introduced a new copier and color laser printer with 1GHz processors

Absrtact: Samsung has unveiled a new copier and color laser printer with 1GHz processors (Tencent technology map) Samsung is planning to once again end the dominance of Japanese manufacturers in a market. Over the past 10 years, Samsung has been on television,

Samsung has introduced a new copier and color laser printer with 1GHz processors (Tencent technology map)

Samsung is planning to once again end the dominance of Japanese manufacturers in a market. In the last 10 years, Samsung, which has beaten household names such as Sony and Panasonic in fields such as TVs, memory chips and mobile phones, has now challenged rivals such as canon to try to dominate the copier market with annual sales of as much as $32 billion trillion, The company's "weapons" are as powerful as Apple's iphone chips.

Samsung's new business focus is a blow to Japan's electronics industry. The industry is facing a dilemma because of falling prices, competition from South Korean rivals and Apple's iconic products that have made Sony Walkman obsolete. Japanese companies are powerless to respond to the yen's strength. Samsung is now the largest consumer electronics company in the region, and the company has accumulated more than $80 billion trillion in profits over the past 10 years, becoming the world's largest handset, television and chip maker.

"Samsung has become the center of the storm. "said Tomoko Mitani, analyst at Gartner, a market research firm in Tokyo. "Japanese manufacturers are very interested in knowing the company's plans, some of which are starting to attract attention," he said. ”

Samsung's plans are starting to show up in the market for copiers--the machines that occupy office corners--that include copiers with many functions such as scanning and faxing.

Powerful chip

Samsung has unveiled a new copier and color laser printer with a 1GHz processor that is the same computing power as the Apple iphone 4S chip, which has multitasking capabilities. According to Samsung, the device is the first to use a dual-core processor to handle tasks faster than a photocopier using a single core processor.

Samsung says the company's first color copier, which uses A3 paper, has a faster copy speed than a model. In addition, based on the same technology as integrated chips in mobile devices, Samsung integrates a variety of chips, reducing production costs and reducing the potential pitfalls.

Apple's chip developed for the copier has nothing to do with the intellectual property dispute between the company and Apple. Apple has just won on August 24, with a US jury ruling Samsung duplicating the iphone design and ordering the latter to pay more than $1 billion in compensation to Apple. Samsung, the processor maker of Apple's iphone smartphone and ipad tablet, has been suing each other since last April because they are vying for dominance in the smartphone market. The value of the global smartphone market is now $219.1 billion trillion, according to data compiled by Bloomberg industry.

Today, Samsung is looking to the core of a market dominated by canon, Ricoh and two other Japanese manufacturers. Last year these Japanese companies accounted for 49% of the share of the global copier market, according to data from Gartner. Samsung is ranked in the market after the Japanese companies, while Xerox, headquartered in Connecticut State, occupies 3.4% of the market.

Distinguishing elements

"For Samsung, chip technology has always been a factor separating the company from other companies." "Brian Park, an analyst at Seoul in Dongyang Securities (Tong Yang Nomura), said in a telephone interview. "Samsung is stressing its chip power in the graphics industry, just as it does in the field of mobile devices and TV chips." ”

This is a model that Samsung used in the past to transform itself from being an electrical manufacturer of others into a corporate giant. Last year, Samsung's sales reached 165 trillion won (about 145 billion U.S. dollars), with a market capitalisation of around $160 billion trillion.

Samsung and South Korean manufacturers LG's share of the global flat-panel TV market has reached 40% per cent in the fourth quarter of last year, according to data from market research firm DisplaySearch, with ultra-thin displays and chips to help users access the Internet and play 3D movies, compared with Sony, The share of Panasonic and sharp in this market is only 23%. Sony is headquartered in Tokyo, while Panasonic and Sharp's headquarters are located in Osaka. In 2005, the two South Korean manufacturers accounted for only 20% of the share of the global television market, behind the 34% share that Sony, Panasonic and Sharp had at the time.

Lithium Ion Battery

According to the report released by the Japanese trade and Industry province, Japanese electronics manufacturers such as Sony, Panasonic and Toshiba in 2000 accounted for about 93% of the global lithium-ion battery market, and as Samsung and LG have entered the market, the share of these Japanese manufacturers has fallen to 48% by 2008.

The same thing happened in the chip department. In the current dram (dynamic random access memory) market, Samsung has control of 40% of the market share; In contrast, the only surviving dram maker of Japan has filed for bankruptcy protection in February of this year, and subsequently agreed to be taken over by the US light technology in July.

Samsung's entry into the copier market "poses a threat to the growth of copier manufacturers in Japan," said Hisashi Moriyama, an analyst at JPMorgan in Tokyo. "In the next few time, Japanese manufacturers will have the risk of facing a slow but stable competition from Samsung," he said. ”

Beat Japan

The Korean economic Daily quoted G.S., the former Samsung chief executive, in January last year as saying that defeating Japanese companies was a "mission" given by the Korean people. He said at the time that Samsung's ultimate goal was to become a leading printer and camera manufacturer.

Canon spokesman Gota Fumoto said the company's copiers use a powerful processor capable of simultaneously handling various tasks such as printing and scanning, but declined to comment further. Canon cut its full-year sales and earnings forecasts last month, saying it was due to the yen's rise and weak global growth.

Canon forecast on July 25 that the company's office equipment department's current fiscal year sales could fall to 1.8 trillion yen (about 23 billion U.S. dollars), down 5.2% year-on-year, and the department is the largest revenue source canon. Previously, Canon expected sales in the current fiscal year to grow 1.1% per cent year-on-year. Canon Office Equipment Department is responsible for the production of copiers, laser printers and office multi-functional have been such products.

Samsung has been selling A4 laser printers since 1990, and the company has grown in the field of Low-cost single functional products. Samsung has ranked third in the market, after Hewlett-Packard and Xerox, according to data published by Gartner.

Value growth

Samsung's earnings and market sales have been higher than canon in this year's stock market deals, according to data compiled by Bloomberg, while Samsung's yields and market-share ratios were lower than those of canon for most of 2010 and 2011. As of August 28, Samsung's unemployment rate is about 14 times times, Canon is about 12.8 times times, Xerox is 8.3 times times.

For Samsung, betting on the multifunctional copier business is not without risk. According to Gartner, the total value of the office industry this year could fall to $30.9 billion trillion, possibly further down to $30.7 billion next year, in part because tablets such as Apple's ipad can be used electronically to read and manipulate documents. This slowdown in growth has already caused damage to printer manufacturers around the world. On August 28, the company said it would cut 1700 employees and close a factory in the Philippines because it was seeking to sell its inkjet printer technology.

Keith Kmetz, a market research firm IDCD analyst Kess Cometz, points out that copiers need to create very powerful products to win customers, and that customers will require maintenance services and software, which is a problem that Samsung needs to solve. But these impediments will not dampen Samsung's desire to boost capacity, a company that plans to invest 25 trillion trillion won (about $22 billion trillion) in the sector this year.

"Japanese manufacturers should be worried about Samsung's potential. "Cometz said.